What were you asked to do? This week in PR Publications we were asked to begin the process of designing a business card for a company of our choice. We created Pinterest boards that helped us decide what kind of business card we had in mind and researched our competition. How did you respond to […]
What kind of visual language will you use? Shorten Heritage Medical Products to the acronym HMP. A slogan underneath, website info, maybe social media info. Will the visuals be type or image driven? My first thought is typed. I think for the product it is the best way to get the message we are wanting […]
For this assignment we had to create a Pinterest board for the competitors of our company and show images of their product. Heritage Medical Products differs from Biodex and Medical Positioning because Heritage Medical Products beds have a more sleek design quality to them. They are offered in more colors than the competitors and seem […]
In my PR publications class we are about to design business cards and a letterhead for an organization of our choice. I chose to design for my parent’s company. They make medical exam beds for ultrasound. For this assignment I am looking into the company’s values, service and competitors. The company is called Heritage Medical […]
In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Topgolf because I played golf in high school, I love going there and I recently applied for their internship program. For this assignment, I’m analyzing the state of the current organization’s … Continue reading “Topgolf Research”
This week we began working on creating a business card in public relations publications. We did this by using Adobe InDesign and furthering the skills we’ve been learning with the program. I was nervous and excited to start working on the business card. I was nervous because I was still unsure of my abilities using … Continue reading “PR PUBLICATIONS: Business Card Draft”
After the wife of the Redskins general manager posted a vulgar tweet directed at a female reporter, backlash ensued and she issued this apology via ESPN: “I deeply apologize for the disparaging remarks about an ESPN reporter on my personal Twitter account. The comment was unfounded and inappropriate, and I have the utmost respect for … Continue reading PR Writing: Issuing an Apology →
For my first profile I will be using the MLB as the chosen brand. I will name this audience the Baseball Bros (of course there are ladies who enjoy, I just wanted an alliteration). Age range: 20-50 This is quite large, but baseball fan ages are all over the gambit at the moment. The sport … Continue reading PR Writing: Audience Profile →
Three things I took away from this chapter are The section on secondary research. The section on primary research. constructing questionnaires, because we haven’t gotten to that part yet in PR Research and I’m really curious to see what we’ll be doing in future activities. Understanding secondary research and knowing how to perform it efficiently, … Continue reading PR Writing: Chapter 4 →
Reading this chapter made my tummy turn over because I am currently enrolled in PR research and could possibly already be suffering from PTSD caused by Big Assignment #1 that was due today. However, three things I took away from this chapter are: Keeping a budget The importance of the four phases of research The … Continue reading PR Writing: Chapter 3 →
