I want the business card to have a dual purpose. Not just be for business hours and location but sort of embracing the uniqueness of the company. I think it is important for it to be visually appealing but also… Continue Reading →
Hello Lovely Viewers! This will be a brainstorming post. Most of the ideas listed will not be complete, but rather basic concepts and ideas for LUSH. What visual language will I use? instances of using products incorrectly – visual instructions recycling sign, but with recycled materials instead of arrows (not products – do not what …
For the Delta Gamma business card I want to focus on the philanthropy part of the organization. There are so many aspects of the organization as a whole and I feel like focusing in on one area will be more clear and concise. I want the business card to be image driven because people are … Continue reading “Communication Strategy”
https://www.pinterest.com/gabbygabycraby/mood-board/ https://www.pinterest.com/gabbygabycraby/inspiration/ This post is a brainstorming activity for my public relations publications course. The language needs to be relaxed, yet professional and fun. Make use of language that is fresh and young but still crisp. The symbols I feel should play into what I found on Pinterest and stay image driven. These images must … Continue reading “PR PUBLICATIONS: Building a Communications Strategy”
https://www.pinterest.com/maddieemilyyy/jmc-3433-competitor-analysis/ I focused primarily on the philanthropies of each individual sorority used in the Pinterest board when analyzing Delta Gamma’a Competitors. A sorority’s philanthropy is usually one of the most publicized and talked about aspects of the organization, and therefore I felt it would be represent the competitors. Delta Gamma is one of the few … Continue reading “Competitor Analysis”
Hello Lovely Viewers, As a recap of my last post: LUSH’s main competitors are The Body Shop and Origins. I also summarized the similarities between all three companies. In this post, I’ll go over how LUSH differs between its main competitors. First off, LUSH creates all it’s product by hand and puts stickers of the …
For my PR Publications course we are designing for an organization of our choice a letterhead and business card. I choose the sorority Delta Gamma as I have been involved with it since my freshman year of college. For this particular assignment we are to analyze the current state of the organization (i.e. the organization’s … Continue reading “Organization Research”
http://gabrielleclaxton11.oucreate.com/pr-publications/pr-publications-competitor-analysis/ This post focuses on the brand I chose, the Hard Rock and the kinds of competitors they find in their market. The Hard Rock is known for its edgy style and fun experiences. They continue to offer guests those accommodations because they continue to thrive upon keeping the rock and roll spirit alive in … Continue reading “PR PUBLICATIONS: Competitor Analysis”
This week my public relations publications class is exploring how to design a business card and a letterhead. We are choosing an organization we prefer and design the letterhead and business card based off that. I chose the Hard Rock Hotel and Casino franchise. For this particular exercise we are assessing the state the company … Continue reading “PR PUBLICATIONS: Analyzing your Organization”
This week we were asked to recreate a file on InDesign by looking at it, and only being given the details on font types. We were given the font type, sizes and spacing apart, but that was it. We had to create different lines, paragraphs, headlines, cutlines and more. At first, I thought it would […]
