For this assignment, my public relations publications course was asked to create a business card for a business of our choice. It was a great experience! It was my first time working in InDesign with a blank slate. I was excited to get going. Once I started, I realized that it would take a lot … Continue reading “Business Card First Draft”
Let me preface this post by saying I love Pinterest. Visuals and graphic design are my favorite aspects of marketing and public relations, so visual research and inspiration are tasks that I really enjoy. In researching other sororities graphics and aesthetics on Pinterest, I see a lot of similarities. Many of the houses are […]
Today in class we discussed how PR can be present all over the media. We looked at websites and the OU daily newspaper and analyzed the different parts of it. I noticed that most of the articles portrayed bad PR to the organizations. We also discussed how race is present in the media and is … Continue reading “PR Writing”
Tom Shoes I chose the shoe brand TOMS. A lot of people are surprised to find out that this brand is considered a non profit organization. For every pair of Toms shoes sold, another pair of shoes are given to someone in need. So, let’s start researching and see what we can find out! … Continue reading Audience Profile
As I work on to create letterhead and a business card for my client Kappa Alpha Theta, I am looking to define their values, attitudes, and mission. As a sorority for collegiate women, Kappa Alpha Theta provides a sisterhood for it’s members to develop it’s members in four major areas: intellectual curiosity, leadership potential, commitment to […]
How does your organization differ from its competitors? The Thunder differs from other teams (i.e. the Dallas Mavericks, Miami Heat, Cavs etc.) because just being placed in a city like Oklahoma City adds a different flavor to the team. Instead of being a big, mysterious, famous entity, the team seems more like family to it’s … Continue reading PR Pubs: Competitor Analysis →
For the second part of this assignment we were asked to look at a major competitor for our organization and discover how the two differ. I created a Pinterest Board called “JMC 3433: Competitor Analysis” to analyze how the other company markets and brands their organization. Which is you click this link it will take […]
This week in our PR publication class we were asked to find an organization we were interested in, locate their logo, analyze the organization, their competitors, make a strategy and began building a business card or letterhead for the organization. When I began this assignment I had no idea what organization to do, so I […]
By Christy Montenegro Well, first of all…. I don’t think I’m an InDesign person, I’ve never done any work on it like I have with Photoshop so it ends up being very time consuming trying to keep up with all the steps. I guess part of that is my fault because I really need to give myself more time since… Read more →
For the communication strategy there are tons of things to consider. Cosmopolitan is already so well established, and they have such a unique eye so how can that be improved? Images should be type driven because I don’t want to alter Cosmopolitan’s brand or make it look sloppy compared to their clean nature. The key […]
