What kind of visual language will you use? The visual language I plan on using will be sincerity, minimalism, and modernism. The Thunder could use a little updating and freshening up, so I plan on something clean and easy to comprehend. I want this visual to be slightly different from normal Thunder branding design, but still … Continue reading PR Pubs: Destruction →
This week we really got to test our skills with InDesign. We were asked to pick an organization, research their logos, competitors and build a communication strategy and begin creating a business card. The photos below are my super rough draft of the business cards. I am not really happy with the finish product but […]
This week in my PR Pubs course, we were given the task of creating a business card and a letterhead for an organization of our choice. I chose the Oklahoma City Thunder, because I actually currently work for the organization, respect it, and would like to continue working there after graduation. In this activity I … Continue reading PR Pubs: Research →
After creating my pinterest board and doing more research I am ready to start brainstorming. Hopefully by brainstorming I can get a more clear vision of what direction I want to take the organization. image driven Images are easy for a costumer to consume, the term a picture is worth a thousand words in this […]
I love working with images so I think this is going to be the fun part of the process! Pictures can say so much and with a world full of people who only pay attention for a short amount of time, visual language is important. The type of visual language I plan to use are … Continue reading Communication Strategy
Before I start designing my business card for Topgolf, I was asked to brainstorm these design element questions first: What kind of visual language will you use? Will the visuals be type or image driven? What do the type and images need to mean? What connotations do they need to have? Visualize your business card, what … Continue reading “Communications Strategy”
For the second portion of this assignment we were asked to create a Pinterest board to analyze the how our company’s competitors market their brand. I did so by creating a Pinterest board named “JMC 3433 Competitor Analysis.” I then added images of advertising done by my competitors. https://www.pinterest.com/elizabethw3202/jmc-3433-competitor-analysis/ Midnight Offroad plans on adding a … Continue reading Research (2)
Personally, I think Topgolf is more popular than Dave & Busters and HeyDay. There are a lot of things to do that are sports entertainment related in OKC. When you live in a city with a popular basketball team and baseball team other places like Topgolf have to compete. Topgolf has an advantage of being … Continue reading “Competitor Analysis”
This week in my PR Publications class we were asked to choose an organization we were interested in, we will then be designing a business-card and letterhead for that organization. I chose to use my brother’s new and upcoming business in Durant, Oklahoma called “Midnight Offroad.” After considering different organizations, I felt this would be … Continue reading Research
Being asked to make a business card with very little specific direction or guidelines leaves a lot of decisions up to me. I have the attention span of a five year old child (ask anyone), and that translates into ideas and trying to put them on paper. I had about a million ideas flash through … Continue reading “Reflection”
