For my newsletter, I chose the company Estee Lauder. I chose to design for this company because the cosmetic industry interests me, so found articles that applied to Estee Lauder and their unique way of “advertising,” or more so their lack of. For this first draft, I created a dummy layout in Indesign. I will … Continue reading “Dummy Layout”
In our PR publications class we were assigned to read chapter 4 from Designing for Emotion and Chapter 4 gave us real examples of how changes in design have benefited a lot of companies if they are done correctly. I really… Continue Reading →
Alright, so this week we have moved on to creating a newsletter. Before starting, we were told to pick a fortune 500 company to design for. I chose Apple and directly below is a few pictures of what I’m starting out with for this design. I like how apple values clean, simple designs … Continue reading Newsletter Draft
In Designing for Emotion Chapter 4, I agreed with the concepts about the effect of emotional designs. It talked about surprise and anticipation and how those play a role in the designs we react to. Reading this chapter made me realize how much of an impact patterns and simple elements play in the overall way … Continue reading “Designing for Emotion Chapter 4”
I thoroughly enjoyed chapter four of designing for emotion because it focused on case studies, and I learn best from example and by doing so it has been super insightful and helpful on a personal level. I loved the entire sections about the new twitter, photojojo and mail chimp. I think that those three particular … Continue reading Chapter Four: What I Like About You →
For the newsletter assignment, I was asked to create a piece for a fortune 500 company. I debated doing a company like Coca Cola because I know they do a lot of people-related work and corporate social responsibility and I thought I could get great images and stories with that human factor. Eventually, however, I […]
Chapter 4 in Designing for Emotion takes the previous exploration of personality was taken a step further with the concept of emotional engagement. The idea is that creating a personality in the first step to eliciting an emotional response, but next the interface must use the personality to interact with the user. This manifests itself […]
This week, we were assigned to design a newsletter. I actually had a lot of fun with this. I’m beginning to really like using indesign. I did have some problems at first with how to design it, but after a little research I found a couple designs to assist mine. The second pages probably will … Continue reading Newsletter
This week, we were assigned to read chapter 4, emotional engagement. One thing I agree was with the surprise. I totally agree that I enjoy a song much more when it surprises me on the radio opposed to when I played it. I thought I was the only one that felt that way. It makes … Continue reading Chapter 4, Emotional Engagement
