I completely agree with Chapter Four’s emphasis on surprises. People love pleasant surprises and they can change a person’s user experience or perception of a company or site. While I would not say I “disagree” with anything the chapter states, I am a little wary of, “Saying ‘you may’ instead of ‘you must’.” I agree with … Continue reading Emotional Engagement
Whole Foods Newsletter This is a very rough draft of my Whole Foods Newsletter. I obviously still have quite a bit of work to do, but I like the direction it is going in. I have been getting frustrated because my designs don’t look as professional as I would like them to or how they … Continue reading “Newsletter Rough Draft”
I liked the example about surprise at the very beginning of the chapter. When it asked about our favorite songs coming on the radio there were a couple of occasions that immediately came to mind, and I definitely think there is more happiness that comes with the element of surprise. The line “brings the extraordinary … Continue reading “Chapter 4 Emotion Engagement”
Hello Lovely Viewer! This week we greeted our old friend InDesign, and tackled a dummy layout for our Newsletters. This assignment was fun, personally, but I did not think this week was much of a challenge. Which was nice, after being frustrated with last week’s assignment. Working in an app that I know how to use, …
In PR Publications this week we were asked to start on our 4th design project and read the 4th chapter in Designing for Emotion, Emotional Engagement. I agreed with what the chapter said about Twitter and change… “Twitter did something particularly interesting with the release. Rather than simply forcing people to switch to the new … Continue reading “Designing for Emotion – Chapter 4”
In chapter 4, there were a number of things that I agreed with. In particular, there was one instance where it spoke about how providing people with attention and kindness can help a business succeed. I really do agree with this for a number of reasons. I am always more willing to help someone when … Continue reading Designing for Emotion- Chapter 4
In this chapter, the topic of Emotional Engagement was discussed. I agree with Walter that keeping visitors to sites interested and interactive will definitely increase visits and site sentiment. I really enjoyed the allusion to the Twitter movement and thought that was a clever way to gain interest and excitement for the new Twitter design. … Continue reading PR Pubs: Chapter 4 →
After scanning the Oklahoma City Thunder Facebook page, I found that they post very, very frequently, especially on game days. Sometimes, they were posting 5-10 times per game, and on off days, at least once. The content they put out is very informative, discussing player stats, game results, rankings, schedules, team events, promotions, etc. The … Continue reading PR Writing: Social Media Analysis →
Three important takeaways: MAIL: “monitor what is being said about your organization, analyze what you’ve heard, begin to interact with others on socialnetworking sites, and become a leader in the conversation.” Essentially what this is telling the reader is that giving information and nothing else on a company website is not enough. The company must … Continue reading PR Writing: Chapter 9 →
For this assignment I chose to use JKS Communications again. I used their Facebook page as reference of their social media presence. They are pretty present on their Facebook page. They usually generate around five post per day on the page. The content is typically literature related and they are in the form of links … Continue reading “PR WRITING: Social Media Case Study”
