So we’re starting on the newsletter in Pubs now and so far it’s been a very average experience. I remember putting together the newsletter from the first couple weeks of class and just copying a model, and that has been surprisingly helpful in formatting my own newsletter now. I chose Fannie Mae, a Fortune 500 … Continue reading Newsletter: Fannie Mae and the Philandering Female. →
My face when I looked at the quizzes on our PR Pubs page:
We have THREE quizzes left!
This week my public relations publications class was assigned to make a newsletter for a Fortune 500 company. I chose Ford! It proved to be an interesting task. I’ve never made a newsletter before, but I’ve definitely read plenty. I have always thought that the best ones have been engaging and have something in them … Continue reading “Newsletter Rough Draft & Reflection”
This week we read Chapter 4 in Designing for Emotion. Feel free to check out my reviews of chapter 1, chapter 2 and chapter 3! What I didn’t like about this chapter is that it didn’t specifically state how difficult it is in today’s version of the Internet to really ‘surprise’ anyone. We are CONSTANTLY … Continue reading “Chapter Four DFE Review”
For this lesson, we were asked to start on our newsletter project. I chose Nike as my Fortune 500 company because it’s one of my favorite brands for gym wear, shoes and comfy clothes. I did some research and of course, they have a “Nike News” page full of articles and stories I’ll be able to use. I completed my… Read more →
Agree Wufoo says that when you create emotionally engaged experiences, a marketing budget is no longer necessary. I agree with that thought because whats worth more is getting a reaction out of people spending a lot of money on them Also agree with anticipation, the author hold great power. ” To build excitement and soften […]
Hello Lovely Viewers! Chapter 4 of Designing for Emotion was about how to positively engage the audience through surprise and anticipation. I agree Photojojo did really well with their interactive web design – their design uses surprise in a way that encourages the user to use the site more and learn more about the brand/company. I …
This week we also read Chapter four of Designing for Emotion and one thing that I found that I agreed with was on the topic of Facebook and Twitter. The book talks about how in 2010 Twitter made updates to their application allowing people to experience a new design. Facebook soon followed suit but to … Continue reading “PR PUBS: Chapter 4 Response”
This week in PR Pubs we have begun our newsletter assignment where we are choosing a company to design a newsletter for. I chose Starbucks. I had to resist the urge to choose Disney but Starbucks is just as well. While we became familiar with newspapers early in the semester I am trying to find … Continue reading “PR PUBS: Newsletter Assignment”
We spent this past week working on our first draft of our newsletter. Honestly, this has been the hardest assignment I’ve faced so far. It’s been very difficult for me to find a layout that I think looks good and goes with the brand. Balancing the photos and content is something I am struggling with … Continue reading Dummy Draft Reflection
