In Designing for Emotion chapter three I read about “personality” within brands, and how that can emulate a persons traits. Persona is sort of a creative process to accumulate the demographic of the people that might use a particular brand or product by using fictional characters. I agree that personality is the platform for designing … Continue reading Chapter 3- Designing for Emotion
These past couple of weeks I have been assessing information about two similar stakeholders to target for the University of Oklahoma, and I am not going to lie but it has been pretty tough. I had also created to direct mailers with a front and back side. For my first mailer I decided to target students … Continue reading 3.3 Reflection
This week, we were assigned to read and evaluate chapter 3 of designing for emotion. Our assignment was to choose one idea that we strongly agree with and one that we disagree with. I really enjoyed how this chapter talked about personality within a brand and how it can shape what consumers see the brand… Continue reading Chapter 2: Designing for Emotion →
When I first started working with photoshop, I thought that it was much simpler than InDesign, but the more I began to work with it, the more I struggled. I really enjoyed creating these direct mailers but I struggled because my personal computer would not allow me to use the mini bridge so I had… Continue reading Reflection →
This week I will be drafting a second direct mailer on behalf of OU Recruitment Services. For this piece, I have chosen a stakeholder with the most direct influence on my first stakeholder–mom and dad. More specifically, I have outlined their basic characteristics below: parents of college-bound high school juniors and seniors live in a Big 12 … Continue reading Stakeholder #2
This post reflects on chapter 2 of our class text, Designing for Emotion. What did I agree with? “If everything yells for your viewer’s attention, nothing is heard.” This, I think, is the hardest part of learning to be an effective designer. How bold is too bold? Am I being too understated? What is the viewer going … Continue reading Designing for Humans
To top off this week, I was assigned to read chapter three of Designing for Emotion. So far, this book has been really insightful in the advise that writer Walter gives when it comes to using emotion to design. In chapter three, I read about personality. Personality is an essential tool to create human-to-human like […]
For this post, we were asked to write a response to the first chapter of Aarron Walter’s Designing for Emotion text. The first chapter was titled Emotional Design. We were asked to post about this in a previous week, so I’ve already talked a little bit about his first chapter. Consider this post a recap and … Continue reading Designing for Emotion
In the past two weeks, we have been working on our second design project. For our project, we were asked to create two direct mailers for OU Recruitment Services. Before we could start designing, we needed to identify, understand, and define our stakeholders. My first stakeholder was prospective transfer students. After identifying my first stake holder, […]
Before this assignment I had no idea what a “direct mailer” even was. It was pretty helpful having all of… Read more Direct Mailer Life
