Stakeholder #2/ Information about College For my second stakeholder I would like to target the parents of my first stakeholder by informing them of all the opportunities that OU and OU’s Weitzenhoffer College of Fine Arts program has to offer to their child. Max Weitzenhoffer was an OU graduate and “a highly acclaimed Broadway and … Continue reading Stakeholder #2
This week in my Public Relations Publications class we were asked to create another direct mailer that relates to our first one but on a different level. I originally used the prospective students as my direct mailer and then I decided to use their parents as the other direct mailer. My design originally was telling […]
I cannot believe that the summer semester is halfway over! So far, I have learned how to identify the different design aspects of a newspaper, created a blog, and most importantly learned how to design in In Design and Photoshop. Whew! That’s a lot of stuff. I am also halfway done with my second design project. […]
Ok, so we were asked to design a business card and a letterhead for our previously chosen client. I ended up liking the cards quite a bit. I think they are very simple, which is in accordance with the research … Continue reading →
This week I will be drafting a direct mailer on behalf of OU Recruitment Services. The first step towards accomplishing this is to define a stakeholder at whom to target my mailer. For my first mailer, I decided to keep it simple. I’m going to target students with the following characteristics: high school juniors and seniors … Continue reading Defining a Stakeholder
After reading through the first chapter of the book again, I was able to pick out some ideas I agree with and some that I don’t necessarily love. I can say that I agree with most of the ideas behind chapter 1–emotions play a use role in the success of a design. And the designer … Continue reading Chapter 1: Designing for Emotion
This assignment really makes you get in the mind of the stakeholder and understand their values and attitudes. We learned how to understand and define our publics by attribute, situation and communication strategy. The Segmenting Stakeholders Matrix acted as a way to prioritize the publics and messages we would be sending for our direct mailer assignment. After … Continue reading Stakeholder Segmenting Matrix
This week in my PR Publications we will be designing marketing that targets a specific stakeholder. I chose to be part of the Gaylord College of Journalism and Mass Communication, targeting young women who are interested in journalism, advertising, & public relations degrees. Because Gaylord is so well known in our part of the country,… Continue reading Stakeholder →
1. What is one thing in Chapter 1 that you agree with? I completely agree with the statement on page 35, under the “EMOTION AND MEMORY” section of the chapter. The section begins with “emotional experiences make a profound imprint on our memory.” The chapter goes on to explain the significance of emotional memories and … Continue reading Designing for Emotion →
This week in our PR Publications class, we learned about stakeholders and how to target them using a segmentation matrix. After we came up with two different stakeholder groups, we also designed our first draft of a direct mailer piece … Continue reading →
