This round, we’ve started to understand stakeholders in the context of our design choices. We’ve got our sights set on OU Recruitment Services, which reaches out to numerous student groups. For now, we only have to address one of our choice and design a direct mailer for that group. I initially attempted to stay within a … Continue reading 3.1: Stakeholders & Feelings
This week in my PR Publications course, we will be creating a direct mailer for the University of Oklahoma Recruitment Services. However, we will be completing several steps prior to the primary draft of the mailer. First and foremost, we must identify our stakeholders (prospective students) for the University to recruit. Next, we were asked … Continue reading Stakeholder →
This has been a busy week folks! Along with identifying, understanding and defining my first stakeholder for my direct mailer project, I also designed my first draft of my direct mailer and read chapter 1 of Designing for Emotion by Aaron Walker. To begin, I will say I thought this book was going to be […]
This week in my public relations publications class this week we have to create two direct mailers to send to prospective students. We are pretending that we work for OU Recruitment Services. I think that my prospective stakeholders would be incoming direct from high school freshmen, because it seems that is where OU gets most […]
This week we were required to read Chapter 1 of Designing for Emotion and were asked to state what we agree and disagree with in this chapter. I actually didn’t read anything that I completely disagreed with. There were quite a few things I agreed with so I will just pick one. I agree when … Continue reading Designing for Emotion Ch. 1 →
Hello again! I am super excited to reveal the first draft of my direct mailer! In my research, I discovered that my stakeholders are functional stakeholders. Transfer students are functional stakeholders because they are essential to the operations of the organization. They receive the products and services that the University of Oklahoma provides. Transfer students […]
High school students
Targeted towards both male and female
Ages 17-19
I would like to target high school students that are already accepted into OU and provide information on Greek Life and encourage them into joining the Greek community!
This week, we are beginning our new design project. Our project is to design two direct mailers for the OU Recruitment Services. OU Recruitment Services strives to recruit highly qualified direct from high school and transfer students to the University of Oklahoma. Recruitment Services mission is to provide services that will help any student find post-secondary […]
This week in class we will be creating two seperate direct mailers and a segmentation matrix that will help us find two distinct segments that we will target our mailers towards. Our mailers give us the ability to accurately decide who are main targets are due to completing the segmentation matrix that breaks down segments … Continue reading Stakeholder →
This has been yet another busy week! For the entire lesson, we were essentially asked to continue to work on our business cards and our Letterhead assignments. We were given feedback, which I unfortunately couldn’t find until the last minute, to take into account during the editing process and continue those projects. In … Continue reading Reflection
