STAKEHOLDERS, who are ya?
For the next assignment in my publications class I am working on two direct mailers for the OU recruitment office.… Read more STAKEHOLDERS, who are ya?
Designing for Emotions
What is one thing in Chapter 1 that you agree with? I agree that designing for emotion is more impactful than designing for money because it allows a more personal appeal and makes craftsmen relatable when he/she leaves “a bit of themselves in their work,” Aarron Walter. Designing for Emotion. Designing for emotion is sort of like going and … Continue reading Designing for Emotions
Emotional Design….
Chapter 1 of Designing for Emotion was quite an enjoyable read. Generally assigned readings for classes are a drag and… Read more Emotional Design….
Designing for Emotion
This was a very interesting read. To jump right in and answer the questions: 1. I actually had mixed feelings about the read. On one hand, I absolutely agree with several of the points made about emotion. It was discussed how emotional memories, in a sense, are better recalled or stick with you better than … Continue reading Designing for Emotion
Define the Stakeholder
I thought about two ideas for my project when trying to decide who my stakeholder would be. My first thought was to target the students who have parents who are alums of OU. I always think it is really cool when children go to the same college as their parents, so I think that would … Continue reading Define the Stakeholder
Defining Stakeholders: Project 2
The second design project for my publications class is for two direct mail post cards. The client for this project is OU Recruitment Services. This week’s lesson taught us how to define stakeholders and publics and create messages targeted to them. My first stakeholder group is 19-21 year old transfer students that have already been … Continue reading Defining Stakeholders: Project 2
Stakeholders
For my stakeholders, I am going to go after two younger versions of me. First Stakeholder: I am going to target recently separated military members who have already been accepted to OU. I am going to create a direct mail … Continue reading →
Designing for Emotion
This week we were asked to create a direct mailer for the recruitment services center for the University of Oklahoma. I decided to do one for direct from high school freshmen because that is where they get the most students. My direct mailer ended up looking like this: I was pretty impressed with myself. I […]
Stakeholder Reflection
Weitzenhoffer Family College of Fine Arts offers 5 majors to prospective students, such as, Art & Art History, Dance, Drama, Music and Musical Theatre. Students who are interested in joining the Fine Arts family must require a 2.50 OU Retention and OU combined Retention Grade grade point average, but students wanting to pursue the Music … Continue reading Stakeholder Reflection
Designing for Emotion
This week in Pubs we got the opportunity to read chapter one of Designing for Emotion written by Aaron Walter. This chapter focused on the concept that a person will be more successful in their marketing, advertising, or any other creative business techniques if they focus on getting an emotional response. Customers will stay longer, … Continue reading Designing for Emotion →
