Yet another fascinating read this week. In reading some other students posts, I’m glad I wasn’t the only one who didn’t find something that really stuck out to where I can genially think…Ok, I just don’t agree with this, because it is all really good materiel that makes you ponder our understanding and interpretations of … Continue reading Design for Emotion 2
To recap, the first stakeholder that I decided on was transfer students. I mentioned that I transferred to OU as a junior from UNT, and understood first hand how difficult that can be; hence why I made a mailer to assist them. For my next one, I do think I want to go ahead and … Continue reading Stakeholder
I throughly enjoyed reading this chapter, simply because I am fascinated with individuals various tastes when it comes to design. I found the section discussing the power of aesthetics intriguing. I agree with the idea that in order to sell a brand or an ad it MUST be aesthetically pleasing. In turn, it creates a … Continue reading Chapter 2: Designing for Humans →
What a week it has been. I finally overcame my fear of the monsters I call Photoshop and Indesign. However, photoshop was slightly more difficult for me than Indesign. I have come to realize that photoshop (hence the name) is used more strictly for editing photos, and Indesign is for more textual based assignments. I … Continue reading Reflection →
As the week continues in my PR Publications course, we were asked to find another stakeholder for my direct mailer from the School of Meteorology. As a quick refresher, my first stakeholder was females age 16-18 attending magnet schools (specifically for math and science) on the West Coast. At OU, our Meteorology program is only … Continue reading Stakeholder →
For my second stakeholder for the direct mailer I have chosen to do the parent of the potential student-athlete. Parent of student-athlete, 37-60 yo, Possible alumni, looking for benefits for their children and themselves in coming here. Focused on the grades along with the accomplishment in the sport of their choice.
After a great amount of work put into our direct mailers, we were able to relax and gain some valuable knowledge about design in chapter two of Designing for Emotion. The second chapter, Designing for Humans, discusses why humans have a natural instinct for looking at an object and noticing it’s natural beauty and … Continue reading Chapter 2 – Designing for Emotion →
This week in my PR Pubs class we got the opportunity to work on two direct mailers and a segmentation matrix. My direct mailers were targeted towards potential law school students in the midwest region and towards their parents. I used a lot more layout in my first draft compared to my second. I … Continue reading Reflection 3.2 →
This week we were required to create a first draft of our second direct mailer. I found that working on this draft was much easier because I got a lot of practice just from working on the first one. However, I still feel like I’m not as comfortable with Photoshop as I am InDesign and … Continue reading Reflection – Direct Mailer (1st Drafts) →
This week we were required to create a first draft of our second direct mailer. I found that working on this draft was much easier because I got a lot of practice just from working on the first one. However, I still feel like I’m not as comfortable with Photoshop as I am InDesign and … Continue reading Reflection – Direct Mailer (1st Drafts) →
