Chapter 3 in Designing for Emotion covers the use of a design personality to create an emotional platform. In this chapter, much like the other, I agree with mot of the ideas. I especially love the idea of creating a persona for your website. The person viewing the page should feel like they are connecting … Continue reading The Power of Personality
For the direct mailer assignment, we were asked to create two designs for two different stakeholders (as previously defined in my blog posts). We were also instructed to only use Photoshop to create the publications. At first, I thought that wouldn’t be so difficult. However, only using Photoshop proved to be slightly harder than I … Continue reading Reflection: Direct Mailers
By: Garrett Voss For Design Project #2 in PR publications we were asked imagine ourselves working for the recruitment services here at OU then to identify to separate stakeholders to target. My first stakeholder was incoming freshman from Oklahoma and Texas who averaged a 24 or higher on the ACT and had a GPA over … Continue reading Final Direct Mailer Reflection →
By: Garrett Voss This week we were required to read the second chapter in Designing for Emotion and blog what we agree and disagree with as we read the chapter. Just like we did for chapter 1. While reading chapter 2, I didn’t find it as enjoyable to read as chapter 1. However I did … Continue reading Designing for Emotion: Chapter 2 →
Reflection on the week This week we were asked to work on direct mailers more. I felt pretty confident in my work after participating in the google hang out. I was pretty nervous at first, I felt like my designs were pretty plain jane. The supporting of my peers definitely made me feel better about […]
In chapter 3 of Designing for Emotion, it discusses personality and how it is the platform for emotion. I agree with the author when he says that they Volkswagen Beetle advertisement establishes a relationship with the viewers. You have reflect some kind of emotion in order to establish a relationship with your viewers. The more … Continue reading Designing for Emotion Ch. 3 →
For this assignment I was asked to create a direct mailer for two different stakeholders. For my direct mailer I chose incoming freshmen/transfer students how have already been accepted to OU and am encouraging them to join the Greek community. My second stakeholder was directed towards the parents of those students. I honestly was wishing … Continue reading Final Direct Mailer Reflection →
Now we’re in the final stages of our Direct Mailer Assignment. Our direct mailers were a unique way of refreshing our memories about how important segmentation is in strategic communication fields such as PR, Advertising and Marketing. I chose to make direct mailers targeted towards potential law students and the parents of law students who … Continue reading Reflection 3.3 →
Today, we reflect on our work on the OU Recruitment Services direct mailers and our stakeholders throughout Lesson 3, as well as Chapter 3 of Designing for Emotion! Reflection Over the course of Lesson 3, we’ve been learning about how to identify stakeholders within an organization, then design direct mailers that address the needs of … Continue reading 3.3: Final Direct Mailers
I throughly enjoyed this chapter, simply because, similar to chapter 2, I am fascinated by various personalities. I whole heartedly agreed with the idea that all designs must be different to cater to different personalities and emotions. “There is no one-size fits all solution.” The more personality you have in your designs, the more emotional … Continue reading Chapter 3: Personality →
