I enjoyed reading the first chapter of Designing for Emotion because it provided some facts that I normally wouldn’t think about. I didn’t realize the intense emotional connection with a certain design based on Maslow’s Hierarchy. I completely agree with the fact … Continue reading →
Reading through the assignment and the guidelines I feel like there are a number of different stakeholders that would be important in reaching out to as part of OU Recruitment Services. Here are some of the stakeholders I thought about for this assignment. Parents age 41-50; College degree; Income: $80,000; Have a child in high … Continue reading Stakeholder →
With this week being the first week of one of our “big assignment”, it was pretty exciting! The letterhead and business card I created were both for Adidas – a company I really admire for both their bold brand personality as well as their logos and designs. With my Adidas letterhead I chose to go with … Continue reading Reflection : Business Card + Letterhead
Hello! This week in my PR Publications class we were asked to use Adobe Photoshop…
At my PR Publications class we are learning the basic tools in Photoshop and InDesign. On my previous blogs, I guided you though the developing skills I acquired through InDesign. I designed a whole business card and letterhead for World Literature Today, an international magazine where I am a public relations intern. After finishing the … Continue reading Stakeholder →
In preparation for designing direct mailer postcards on behalf of the University of Oklahoma’s recruitment services, a target audience…
This week in PR Pubs we are starting a new project. We will be making direct mailers for OU Recruitment services. We are selecting our target audiences or stakeholders for this project and tailoring our messages and designs around what would be appealing to them. I am choosing to do my first direct mailer over … Continue reading Stakeholder Information
When designing a direct mailer, the stakeholder and message are extremely important. Direct mailers have little room for a huge sell, so it must get straight to the point and do so effectively. This is why it is crucial to pinpoint exactly who I’m reaching and what I’m trying to get across to them. Here
For this direct mailer assignment for OU Recruitment Services, we were asked to narrow our public to a specific audience in order to better tailor our publication to a more precise stakeholder. I decided to choose prospective students (ages 17-19) who have at least one parent who is an OU alumni. I think that this … Continue reading Prospective Stakeholders
So it’s on to the next assignment in PR publications. We just finished up our first major assignment, which was to create a business card and letterhead. For this next assignment, we will be designing a direct mailer for prospective OU students. Because we will be doing two direct mailers for two separate publics, I […]
