Designing for Emotion: Chapter 1
Hello! After we completed our stakeholder matrix table and the first draft of our direct…
Hello! After we completed our stakeholder matrix table and the first draft of our direct…
For our PR Publications class this week, our task is to design two different direct mailers for stakeholders, in an effort to persuade high school students to attend the University of Oklahoma. For my stakeholders, one will definitely be a 17-18 year-old high school, female student, with an ACT score of 30+. The message to … Continue reading Stakeholders →
We are on to our next project in PR pubs. This time we are assigned to design a direct mailer as if we are working for OU recruitment. We will be creating two direct mailers that aim to reach different stakeholders. Stakeholder #1: High school students ages 17-24 that have been admitted to OU Live out-of-state […]
This week in my PR Publications course, more creating begins!! I will be creating two direct mailers for OU Recruitment Services.. but first, stakeholders. So where do I even begin? There are more than a trillion stakeholder’s at the University of Oklahoma (that might even be an underestimate) however, I think I’ve narrowed down my … Continue reading Stakeholder →
For my assignment in PR publication, my task is to develop a stakeholder and craft messages to recruit students to come to the University of Oklahoma. The specific public that I would like to target are high school seniors who are 17-18 years of age from urban areas who may be interested in majors within … Continue reading Stakeholder
For the next project in our Public Relations Publications class we are required to design a 2 different direct mailers, each for a specific stakeholder. In order to begin the project, it is important to designate who the stakeholder will be for each different direct mailer. Stakeholder #1: young adults ranging from 17-19 years of […]
Stakeholder 1- Who-Men and women in their junior year of high school Goals-build awareness about OU and its programs Ages- 16-18 ACT Score- 26 OR SAT Score of 1800-2400 Involvement […]
STAKEHOLDER #1: PROSPECTIVE OU STUDENT High school senior female, ACT 27, 3.9 GPA, Involved in NHS and STUCO, success driven, wants to make new friends in college, moving away from small hometown PAN (PANHELLENIC) “Apply to the University of Oklahoma and get connected with OU Panhellenic.” “Joining a Greek sorority will give you lifetime friendships … Continue reading Stakeholders: →
Wow I can already tell that I am going to enjoy reading “Designing For Emotion” by Aarron Walter. The way Walter phrases his text and gives real examples helps me understand the content both more clearly and thoroughly. While reading chapter one, I found myself laughing out loud (which never happens when you read a … Continue reading Chapter One: Designing For Emotion →
The stakeholder I’ve chosen to focus on for one of the direct mailers is alumni parents of accepted students, with the average age being 45. I think this will be a fun stakeholder group to target because there are so … Continue reading →