Furthering my direct mailer assignment for my public relations publications class, I was asked to create a second direct mailer that was focused on an audience that correlated with the initial direct mailer audience.
My stakeholder for the second direc…
As we continue on with our direct mailer project in PR pubs we were asked to come up with a second stakeholder that in some way has an influence or is associated with our first. My first stakeholder was students who have a parent that is an OU alumni. Stakeholder #2: The parents of potential […]
For the second direct mailer for the assignment in my PR Publications course, I will be targeting a different group of individuals. The second stakeholder is defined below. High School juniors and seniors, ages 16-19, with ACT/SAT accepted scores For this target audience, I would be trying to get them to come visit OU. The design would showcase OU’s spirit and sense of community with an image of students in front of one of the beautiful buildings. Information on the direct mailer would include the OU website so that potential students could know where to find more info about the school.
Second Stakeholder One of the things I wished were more advertised is the STEM majors among young girls. For that reason, I have chosen this stakeholder for my second direct mailer design. On the last few posts I updated you with my public relations class. This week, the class will continue to work on the … Continue reading Stakeholder →
For the past couple of weeks in PR Publications, we were asked to use Photoshop…
Part of this week’s required OU Public Relations Publications students to read chapter two of Designing for Emotion by Aarron Walter and write a brief blog post. Chapter two is title “Designing for Humans” and in this chapter Walter briefly addresses the challenge of designing for many different types of people. It was definitely an […]
I really enjoyed reading chapter two “Designing for Humans” by Aaron Walter. In this chapter, Walter discusses how human emotions unite us all and ultimately drives design. He discussed and described the baby-face bias, contrast and aesthetics. This chapter really grabbed my attention because it forced me to look at design in a completely new … Continue reading Chapter Two: Designing For Humans →
This week in PR Publications, we were asked to define a second stakeholder to make a direct mailer for. This stakeholder must be someone that has some kind of influence on the first stakeholder. The obvious choice as an influence for a high school student would be parents, but what kind of parent? I’ve decided … [Read more…]
This week in my PR Pubs class I am moving along with our reading to Chapter 2: Designing for Humans! 1. What is one thing in Chapter 2 that you agree with? On pages 22-23 of Chapter 2, in the section “A Limited Processor” I couldn’t agree more with what is said. Walter compares design to … Continue reading Designing for Emotion: Chapter 2 →
This week for my PR Pubs class I am defining a second stakeholder for my Direct Mailer; however, I already defined two stakeholders last week when I was technically only supposed to define one (sorry, I got a little excited with my stakeholders!) Anyways, I’m moving over my second stakeholder from that blog post to … Continue reading Stakeholder →
