For the past two weeks of our class, public relations publications, we were asked to design two direct mailers that related to each other. My first direct mailer was meant to be sent to high school students that had the required SAT/ACT scores to apply to OU and also had one of their parents attend […]
The stakeholder for my second direct mailer is going to be a parent, who is a OU alum, that has a son or daughter with the required ACT/SAT scores to apply to the University of Oklahoma. This relates to my first direct mailer because the students that received the first direct mailer have a parent […]
I have finally finished the first drafts of my two direct mailers! When originally given this assignment, I thought it would be pretty easy and quick because theres not a whole lot to a postcard. I was wrong. I learned that the simpler the design, sometimes the longer it takes. There was so much more than I had originally thought to creating these direct mailers. Spacing, fonts, and alignment were definitely important in this project, which I quickly discovered. For my first stakeholder, I targeted girls ages 17-22 who had just been accepted to OU. I created a direct mailer that I hoped would get them interested in joining Greek life. Since these girls are most likely still in high school, they are probably very dependent on their parents. Therefore, for Read More …
Designing for Emotion is book that is required for my public relations publications class. This book provides a look into the behind the scenes of the design industry and typical reactions of humans. For chapter 2, the author talked about designing for humans. This was interesting because all design is for humans, and it was … Continue reading Designing for Emotion – Chapter 2
In the second chapter of the book Designing for Emotion by Arron Walter, the author discusses how emotions play a part in our designs. One thing that I strongly agree with in this chapter is that contrast is crucial when designing any type of publicati…
For my public relations publications class, I was asked to create two direct mailers. The initial direct mailer was to be targeted at a specific audience and the second to be targeted at an audience that is influential on the first. I chose to target my direct mailers at high school seniors whose parents are … Continue reading Reflection on Direct Mailers
1. What is one thing in Chapter 2 that you agree with? Being an extremely visual learner/person myself, I agree with the author when they say that users react strongly to visual contrast and negative space. Websites who utilize these principles are more usable because of it. 2. What is one thing in Chapter 2 […]
After drafting two different direct mailers designed for two different audiences, these are my thoughts: 1. How has your first stakeholder help define your second stakeholder? The first stakeholder helped me define the second by helping me further pinpoint who it was I was trying to reach with the design. 2. Has your design changed […]
This week, we were asked to use Photoshop in order to create our direct mailer project/draft. I have found this process to be somewhat difficult because of my lack of knowledge in Photoshop. After watching some of the helpful tutorials, I created two different drafts. As of now, I like my second draft better. I … Continue reading REFLECTION →
Stakeholder #2- Who- Men and woman interested in getting a masters degree Goals- to build awareness of OU masters programs for juniors in college and working professionals Ages 20-22 and […]
