Designing for Emotion: Chapter 3 Response
After completing our direct mailers for our two stakeholders, we were asked to read chapter…
After completing our direct mailers for our two stakeholders, we were asked to read chapter…
In my PR Publications class, we were asked to work on two direct mailers for…
This week’s chapter was pretty interesting because it was about one of my favorite topics- personality! I absolutely agree with the fact that personality is a deciding factor in whether people use and like a website or not. The personality, … Continue reading →
Front of the Direct Mailer 1
Back of Direct Mailer 1
Chapter Three in “Designing For Emotion” by Aaron Walter was about personality and design. Walter descirbed how personality greatly influences our decision-making process. He explained how personality drives emotional connections and that the primary design goal is to create a “human to human connection.” Walter provided examples of how designs in the past reflected human … Continue reading Chapter Three: Personality →
This week I was assigned to read the third chapter of Arron Walter’s book Designing for Emotion. As usual, I was asked to give my opinion on one thing I agreed with the author on, and one thing that I disagreed with.The third chapter of the book is titled “Personality,” and talks about how if a designer does their job correctly, the design will reflect a personality. One thing I especially agree with is that we should design a project with the audience in mind. How we want them to feel and react to our product should influence what we create. One thing I do not entirely agree with Mr. Walter on is the personality map. He says that personalities can be measured on a X (friendly/unfriendly) and Y (dominant/submissive) scale, Read More …
This week I’ve moved on to Chapter 3 of Designing for Emotion! Just as the previous two weeks, I have a couple questions to answer regarding my experience with this chapter. 1. What is one thing in Chapter 3 that you agree with? On page 29, when Walter says “Emotional design’s primary goal is to … Continue reading Designing for Emotion: Chapter 3 →
by Christy Montenegro It all started when one of my best friends introduced me to a new way of living…. It was the summer of 2013 and I had just come back from an amazing island hopping vacation in the Caribbean. I was tan and life was good. My days weren’t the usual 8-5 Monday through Friday work schedule. I… Read more →
For this second assignment, we were asked to create two direct mail postcards using Photoshop and we were to approach this assignment as if we were part of OU’s recruitment services trying to get new students to come to the University. In this postcard, we could be trying to get a potential student to apply […]