Chapter Three: Personality

Chapter Three in “Designing For Emotion” by Aaron Walter was about personality and design. Walter descirbed how personality greatly influences our decision-making process. He explained how personality drives emotional connections and that the primary design goal is to create a “human to human connection.” Walter provided examples of how designs in the past reflected human … Continue reading Chapter Three: Personality →

Chapter 3 of Designing for Emotion

This week I was assigned to read the third chapter of Arron Walter’s book Designing for Emotion. As usual, I was asked to give my opinion on one thing I agreed with the author on, and one thing that I disagreed with.The third chapter of the book is titled “Personality,” and talks about how if a designer does their job correctly, the design will reflect a personality. One thing I especially agree with is that we should design a project with the audience in mind. How we want them to feel and react to our product should influence what we create. One thing I do not entirely agree with Mr. Walter on is the personality map. He says that personalities can be measured on a X (friendly/unfriendly) and Y (dominant/submissive) scale, Read More …

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Reflection: Direct Mailer

For this second assignment, we were asked to create two direct mail postcards using Photoshop and we were to approach this assignment as if we were part of OU’s recruitment services trying to get new students to come to the University. In this postcard, we could be trying to get a potential student to apply […]

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