This project has been to design two direct mailers for someone connected to OU. I chose to make my first direct mailer to target an international student who has been accepted to OU study abroad program, but has not yet committed. The second mailer was for the parents of that potential student, both based in
Chapter 3 of Designing for Emotion was assigned for me to read this week in my public relations publications class. The book so far has been broad but interesting. This chapter took a specific approach of personality in design. I enjoyed chapter 3 because it depicted examples of design and its interaction with people through a … Continue reading Designing for Emotion – Chapter 3
During this last week of designing our direct mailers, we were also assigned to read Chapter 3 of Designing for Emotion. I have already done two blog posts on Chapter 1 and 2. In Chapter 3 Aarron Walter talks about personality in design. I would agree with Walter that as humans we like to see […]
Next up, chapter 3: personality. This chapter was interesting to me and honestly it was hard to find anything I didn’t agree with. Regardless, I was asked to find something I agree with and something I disagree with in this chapter. Below are my answers: Agree: Something I loved about this chapter was the “design […]
Front Mailer 1 Back Mailer 1 Front Mailer 2 Back Mailer 2 This week, I continued to work in the direct milers for OU Recruitment Services. As you read in the last reflection, the public relations class was asked to design two direct mailers for the university’s recruitment services. The two had to to have … Continue reading Reflection →
Front Mailer 1 Back Mailer 1 Front Mailer 2 Back Mailer 2 This week, I continued to work in the direct milers for OU Recruitment Services. As you read in the last reflection, the public relations class was asked to design two direct mailers for the university’s recruitment services. The two had to to have … Continue reading Reflection →
This chapter of Designing for Emotion brought up many aspects of designing that I never thought would about having an effect on design–things like contrast, human nature and “baby-face bias”, or that our brains are trained to recognize large eyes, small nose, and a pronounced forehead as special and trustworthy. I agree with none more … [Read more…]
After defining both of my stakeholders, I now have two first drafts of direct mailer designs. My first stakeholder was high school juniors and seniors who have shown interest in OU or have already applied with qualifying ACT/SAT scores who were involved in high school. My second stakeholder were alumni parents with high school juniors … [Read more…]
As I continue to read the book, Design for Emotion, this week I learned a great lesson. In chapter 2, the author states that emotion is the lingua franca of humanity. It is though emotion that humans are able to communicate and comprehend each other when language is a barrier. Design has the unique quality that serves … Continue reading Design for Emotion chapter 2 →
As we are wrapping up our final week with our direct mailers, my PR pubs class was asked to write a reflection post on our experiences. I knew I wanted my first stakeholder to be students with a parent or both parents that were OU alumni because that was the boat I was in when […]
