2015 October

Direct Mailer Final Reflection

For this assignment in my PR Publications course at OU, I was asked to create two direct mailers to two different target audiences. I chose to target women between the ages of 17-22 for my first direct mailer, to try to get them to join OU Panhellenic. My second target audience was the parents of these women, to try to get them to encourage their daughters to go Greek. I created two different direct mailers, each telling them to visit the Panhellenic website. I was nervous about this assignment at first because I had never really worked on a direct mailer, and my skills in Photoshop were not very good. After I finished creating my designs, I was pretty happy. I had gotten use to most of the tools within the Read More …

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Reflection – Direct Mailer

As we wrap up our work on the two direct mailers we designed and created we were asked to reflect upon the process. We were initially asked to come up with design ideas for postcards as if we were working for the University of Oklahoma. At first I thought this may be a little boring […]

Designing for Emotion, Chapter 3

This week we were asked to read Chapter 3, Personality, of Designing for Emotion. I really enjoyed Walter’s thoughts and examples about this topic. It’s very important to consider personality in public relations and his advice resonates well with many different areas of the profession. I agree with Walter when he says that emotional design wants

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Direct Mailer Final Reflection

We were asked to create two different publications that could possibly be sent in the mail from OU Recruitment Services. We were to select two different stakeholders that OU Recruitment Services would tailor a specific message to and create two different publications; one for our first stakeholder and one for our second. I chose prospective … Continue reading Direct Mailer Final Reflection

Reflection

Learning Photoshop This week we are concluding the direct mailer designs in my public relations publications class. As you might have read in my previous reflections, the assignment task was to design two direct mailers for the University of Oklahoma’s recruitment services using only Photoshop. Before this assignment, I had become fairly familiar with the … Continue reading Reflection →

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