For my second direct mailer, my suggested stakeholder is students who have already committed to coming to OU and are football fans. This stakeholder is more specifically incoming freshman that are encouraged to enter the freshman lottery in order to bu…
After defining our stakeholders for assignment #2, we were then to start the design process. When starting to design my second draft for the second stakeholder, it was actually much easier than the first one. Not just because I was refreshed with Photoshop, but also because I had grown to understand the primary stakeholder so … Continue reading Reflection – Direct Mailer Drafts
In Chapter 2 of Designing for Emotion, I found myself again agreeing with a lot of what was said. I am a firm believer that attractive things are much more pleasing and spark creativity for the viewer or in this case web browser/consumer. When something is aesthetically pleasing, you are just drawn to it. In … Continue reading Chapter 2
Last week we chose and designed a direct mailer for our primary stakeholder and this week we were asked to define another stakeholder. I decided to choose a stakeholder that has influence on my first choice, a high school senior that is a National Merit Scholar and is deciding on which school to attend. My … Continue reading Second Stakeholder
This week in my PR Publications class, I designed another direct mailer similar to…
The second chapter of Designing for Emotion by Aarron Walter talks about how the human…
Hi! So for my latest project, we have been challenged to make direct mailers for a certain stockholder or potential audience. This seemed to be quite difficult for me because we had to expand our practices in photoshop. I was feeling pretty confident in my design ability with InDesign but photoshop gave me a lot […]
For my second group of stakeholder in the PR Publications project. For both the Texas and SE Oklahoma students influential demographic, all demographics will be the same except the age and college-specific information. The third stakeholder I am choosing is the parent. The parents are huge influencers in the college search process. Therefor, I will … Continue reading Stakeholder
This week we were asked to reflected on how are design steps are going in creating two separate direct mailers in photoshop for potential students at the University of Oklahoma. This project has definitely been frustrating for me learning to use photoshop more than I already knew how. Defining the initial stakeholder was not too … Continue reading Direct Mailer Reflection
In the second chapter of the book I am reading for my Public Relations Publications course the author Arron Walter discusses how emotions play a part in our designs. One thing from this chapter that I agree with is that contrast is extremely important when designing almost any type of publication. Cognitive contrast will help … Continue reading Designing for Humans
