For my final draft I decide to change things that I felt would look better and meet the requirements for my public relations publications course. Initially, I loved the fun font I had but decided it needed to be changed to something more striking and professional. The back had way too much white space, so […]
We were assigned to create a second direct mailer for our second stakeholder. I kind of mentioned it in my first post, but here it is for the Stevensons again. The second stakeholder would be possible graduate students. They range from the ages of 22-25 and are both male and female. They have shown an … Continue reading The Stevensons.. Continued
For PR Pubs Project #2, we were asked to design two direct mailers for two different stakeholders. When I first read the directions for this assignment, I was a bit nervous because I was not familiar with designing a direct mailer, and I was also very overwhelmed with the segmenting stakeholders matrix. However, after choosing … Continue reading Reflection on Project 2
For my first draft of my direct mailer for Design #2 project in public relations publications I decided to use a picture on the front with information on the back. What I’m struggling with is the amount of white space on the back. I’m debating making the panhellenic logo larger to cove more space, leaving […]
Within our public relations publications course we were required to read “Designing for Emotion,” and respond to chapter 1. Throughout the chapter there were tons of great points made regarding the internet and different ways it’s related to the workforce and how people use it differently now, but there were also a few aspect that didn’t […]
Journalists are not waiting around to see what your company is doing. They most likely just don’t care if your CEO gets a haircut, so you must reach out to them with news that is: timely, localized, prominent, filled with human interest, and strange or extraordinary. Media pitches are strategic in that you may not be able to … Continue reading PR Writing: Chapter 7 →
Regional Sports Journalists: Darnell Mayberry Berry Tramel National Sports Journalists Andrea Kremer Zach Lowe National Publication: Sports Illustrated International Publication: ESPN
One thing that I agreed with in Chapter 3 was on page 32. It said, “In modern web design, we research, plan and create with our audiences attitudes and motivations in mind.” The reason I agree with this is because I have learned in other JMC classes that every advertisement or message has a target … Continue reading “Designing For Emotion Chapter 3”
Chapter two of Designing For Emotion is called Designing for Humans. Instead of giving an overreaching summary, I will just touch on one aspect that I agreed with and one I disagreed with. In chapter two I agree with the author, Aarron Walter, when he says people don’t learn emotion; rather our emotions are innate. Although I had never … [Read more…]
In this assignment, we were asked to create two different direct mailers. At first, my reaction was that I was a little nervous because I had never created a direct mailer before. However, when I actually finalized the two projects, I was very pleased with the way they looked. I think they turned out to … Continue reading “Keep On Keeping On”
