What I found to be a running theme in the articles that I had read was that there was a call to modernization of the press release. The articles read all discussed adding videos, audio, high resolution photos, etc. to make a press release more integrated and engaging. Also, there was a theme among the … Continue reading PR Writing: Press Release Advice →
Our newest project in PR Publications is to design a direct mailer for the University of Oklahoma’s recruitment services. Our first task is to identify our stakeholders who will be targeted by our direct mailer. My first stakeholder for prospective students will by for incoming women who are looking into Greek life and attending rush. … Continue reading Defining your Stakeholder
For the second half of this assignment, we were tasked with selecting a second stakeholder group to target with our next direct mailer. Specifically, this stakeholder was supposed to have some influence on the first stakeholders’ lives, so I chose their parents. I’ll explain more about this group and the messaging toward them below. Stakeholder … [Read more…]
Here it is… my first draft of my first direct mailer!
This week in PR writing we talked a lot about how to pitch to different media outlets. In lesson 7 we covered what a media advisory was and how it is a good way to get media coverage of new conferences etc. A media advisory shows a sense of urgency to the media outlets you … Continue reading “lesson 7/8 pr writing”
This week we also started reading our small textbook for the class. Its called Designing for Emotion and chapter one is called Emotional Design. Below I’ll discuss one point from it that I agreed with and one that I did not. I really liked how in chapter one the author, Aarron Walter, described how the … [Read more…]
For this part of the project I filled out an analysis matrix for my key stakeholder group. As well as this, I identified numerous other stakeholders who either influence my key stakeholder or who are influenced by my key stakeholder. Here is my completed matrix, there’s a lot to it so feel free to just give it a skim over … [Read more…]
The business card and letterhead started as a challenge for me because I had to immerse myself in Photoshop and InDesign with little to no background in either. The business card proved to be a struggle for me but once I started the letterhead I realized I knew my way around InDesign much better and … Continue reading Business and Letterhead Process Reflection
Takeaway 1: The first takeaway I found in this chapter was the example of the UPS press release. I found it to be the best example and the clearest. I have never completed a press release and the chapter itself was very explanatory but the actual example was what made the idea a reality and … Continue reading “PR WRITING: Chapter 6 Response”
In my PR Publications class, we were asked to design a business card and letterhead for a company of our choice. It did not take me long before I decided I wanted to make them for the Dallas Cowboys. The hardest part was wrapping your mind around the assignments and choosing an overall theme and … Continue reading Letterhead Reflection
