For my public relations publication course we re required to create a direct mailer for our design assignment #2. The fist part, other than understanding the assignment, of the project is to define and declare your stakeholder. When it comes to choosing a stakeholder, multiple factors need to be considered. We discussed in class that […]
We were asked to design a letterhead that matches with the business card we created for an organization My respond was positive, because creating the business card was fun, we got to be creative and create something that already exists (like the company’s business card) expect put a twist of our own taste on it, […]
Headlines should only be 8-12 words long. I think this is very important because of the TL;DR attitude most in this day in age have. Most people, especially journalists, live hectic and busy lives. To keep a headline as concise as possible, but also interesting, is a true art form that must be practiced. Leads are … Continue reading PR Writing: Chapter 6 →
One of the statements in chapter 2 that I agree with is ” perceptions are critical”. I think this is true of any person no matter what you are talking about. How we perceive things is how we ultimately react, whether that’s positive or negative. We all see things differently and that determines our reaction … Continue reading “Chapter 2- Designing for Emotion”
This week in PR Pubs we were asked to design our first draft for our stakeholders and read chapter 1 in designing for emotion and comment on what we agree on and disagree on. One of the things I agreed with in Chapter 1 is when he was talking about how interface must be reliable. … Continue reading “Chapter 1- Designing for Emotion”
This week in PR Pubs we were asked to expand upon our previous drafts for our direct mailer design and create our second direct mailer for Design Project #2. I cannot believe it is already half way through the semester and we are already finishing up Project #2. Time has flown by this semester! My … Continue reading Direct Mailer Reflection
Now that the first project is done, we are hitting the ground running for the next project. We are going to create two direct mailers to certain stakeholders. This week we were asked to think about potential stakeholders we would like to target to recruit. Stakeholder #1 Out of state, high school senior 17-18, […]
For my second letter that I will be sending out , I have chosen my stakeholder to be students interested in majoring in Journalism or Broadcasting at the University of Oklahoma. This will directly be linked to Gaylord College and students being admitted into that college. Gaylord is known as one of the top Journalism … Continue reading “Stakeholder 2”
My first letter that I will be sending out for prospecitve University of Oklahoma students will be directed at in-state high school seniors who are around the age of 17-18 years old, ACT/SAT test scores and with a household income of $65,000. I chose this group as my stakeholders because these students should be encouraged to … Continue reading “Stakeholder 1”
This week in PR Publications, Lesson 3.2 we were asked to read Chapter 2 in Designing for Emotion. One statement that I did not agree with was on page 25, “Attractive things work better.” When something is brand new and shiny, you think that it is going to be so much better than what you … Continue reading Designing for Emotion Chapter 2
