This week in my PR publications course, we were asked to read chapter 1 of Designing For Emotion. In addition to reading the chapter, we were asked to name one thing that we agree with and one thing that we disagree with. One thing that I read that I agree with is this quote from … Continue reading Designing For Emotion Chapter 1 →
In “Designing for Emotion,” I found the first chapter about emotional design very interesting. As I was reading I found in the book that it talked about the web connecting people emotionally. While the book touched on the upsides and downfalls of the progression, I disagree entirely with this idea. While others tend to strongly … Continue reading “Designing for Emotion”
My stakeholder will be a Hispanic male, 17-18 years of age. Hispanic males are the demographic that is least represented in colleges and I think that it is important for universities to target them for diversity as well as an… Continue Reading →
We were assigned to read chapter one of the book, Designing For Emotion, and asked to discuss what we agreed and disagreed with. A few things I agreed with were that each thing you designed needed to have a little piece of you in it. I think this is what makes the end product authentic … Continue reading Chapter 1, Designing for Emotion.
In this chapter I definitely agreed with Walter when he said that designing must have a human element, it cannot be something mechanized. Humans understand emotion and feeling, so in order to create that “mood” in a design, it must be individualized and nurtured by just that, a human. Design taps into the part of … Continue reading PR Pubs: Designing for Emotion ch. 1 →
The stakeholder I will be targeting is the 16-18 year old high school Junior or Senior who is highly active on their campus, have the accepted grades for OU, and are involved and interested in athletics. A good method to target these Juniors and Seniors would be to send them pamphlets about OU’s outstanding academics … Continue reading PR Pubs: Stakeholder →
In my Publications course I was asked to target a specific stakeholder for the OU Recruitment Services. The stakeholder I chose is high school students between 17-19 years of age, whose parents are University of Oklahoma alumnae. The way I would target this specific stakeholder would be to create mailers tailored to the students and … Continue reading “Stakeholder”
The first chapter of designing for emotion gave an introduction into what the author really means by this, that is to say: what is it to design for emotion? One concept that really struck a chord with me was the idea that we are in this new age that consists of going back to old […]
What are the key pieces of advice you found for improving one’s press releases? Key pieces of advice I found for improving press releases is to always make sure it look presentable. The press release done by Emily Lenzer was well organized and appealing to the eye. The information about the event would be easy to find … Continue reading Press Releases and Report Back
The first takeaway from chapter 6 was the three different types of news announcements. The three are routine news events, significant, one-time news events, and “bad news” events. It showed me that headlines represent a bigger meaning in just a few words. For example, a headline over a recall on a product would fall under … Continue reading Chapter 6 Reflection
