The past two weeks, my PR Publications class has worked on creating direct mailers for The University of Oklahoma’s recruitment services department. When I drafted my first direct mailer for women’s recruitment I knew exactly who I wanted as a stakeholder. By my second draft for incoming young men, defining my stakeholder came to me … Continue reading Reflection Post
I think these reflections are important to write because I have learned a lot since the beginning of the class and it makes me go back and think about what we have accomplished. I now recognize the differences between InDesign and Photoshop and why some people prefer Photoshop. It is more advanced than InDesign but we … Continue reading Reflection
well this semester within PR Pubs is flying by. By this point, we have had to create two different drafts of direct mailers for different stakeholders. My stakeholders (as stated in previous blog posts) are prospective students that meet the requirements that I have outlined, as well as former students of the University. The two … Continue reading Draft time, already?
Chapter two of Designing for Emotion speaks about how it is difficult to appeal to everyone and that we need to design for specific individuals or groups over the entire general public. I completely agree with the chapter in this aspect and how people can relate to abstract designs without the need of other people … Continue reading Chapter 2 of Designing for Emotion
The past two weeks in PR Pubs we have been working on 2 different Direct Mailers. For this specific assignment we had to use Photoshop as opposed to the last assignment where we used InDesign. Let me tell yah. I enjoy InDesign a lot better. I just seem to understand it more. I get the … Continue reading “Reflection”
I found the content in chapter two of Designing for Emotion very interesting. It talked about the universal principles among all humans and our instinct to search for patterns. In the chapter it talks about aesthetics and how it matters how a site appears, not just how it functions. The author compared this to someone going … Continue reading “Designing for Emotion: Chapter 2”
In one of my earlier post, I talked about defining a stakeholder for a direct mailer for Panhellenic recruitment. Now I will be deigning a direct mailer for the University of Oklahoma’s recruitment services in PR Publications targeting high school males. The identify of our stakeholders I am targeting by my direct mailer are: Incoming … Continue reading Defining Your Stakeholder – Part 2
My first stakeholder influenced my second stakeholder by being either and older sibling, friend,or relative that is in the same geographical location. They would likely be in the same household or have some direct relation to the first stakeholder. The first photo is for my first stakeholder. It is meant to draw new students that … Continue reading Direct Mailers for the Bradies and Stevensons
For my Publications course I have previously targeted a specific stakeholder for the OU Recruitment Services. I chose to target high school students between 17-19 years of age, who have a family member/members that have previously gone to the University of Oklahoma. For my second stakeholder I have chosen to target the parents of my previous stakeholder. This … Continue reading “Stakeholder”
This week, we were assigned to read and reflect on chapter 2. There is a part in the book where the author states, “If everyone yells, then nothing is heard.” I completely agree with this I actually have this kind of problem of over designing and adding too much to a project because I think … Continue reading Chapter 2, Designing for Humans.
