For our second project of the semester we were asked to create two direct mailers for prospective students of the University of Oklahoma. The process of creating a direct mailer and using photoshop really for the first time this semester made me feel just as I did at the beginning of the semester: completely lost … Continue reading “Direct Mailers Final Reflection Post”
Something I somewhat disagree with in Chapter 3 is the face-ism ratio principle. This principle states that when it comes to photo cropping, images cropped tight to the subjects face provokes an emotion response from viewers. On the other hand, wider cropped subjects emphasizes the physical appearance on the subject. I understand that in some … Continue reading Chapter 3 (Reflection)
For this exercise I used JKS Communications again and thought of several headlines that would be good to pitch to them. This firm actually has a blog so I have intended the headlines for that purpose. Their blood is geared towards authors. The first headline I came up with for this exercise was: Spring Clean … Continue reading “PR WRITING: Identifying Opportunities”
This week in PR Pub we submitted our final two direct mailers. I have enjoyed getting to learn how to use Photoshop and Indesign. Not only have I been taught how to navigate all the different tools but I get to put my creative thinking to use. Overall, I am pretty happy with my direct … Continue reading Reflection
Chapter 12 was over advocacy writing. Letters to the editor is another task that has a set of rules that need to be followed. For example, you are to keep the letter short, begin it with “Dear Editor or “To the Editor.” My first important takeaway from this section is that these letters are to … Continue reading Chapter 12 (Reflection)
Kicking Cancer’s Booty Livestrong will be hosting its 14th annual 24-hour bike ride on Booty Loop in Charlotte. The event will help raise donations for Levine Cancer Institute, Livestrong, Keep Pounding Foundation, and WindRiver Wellness Retreats. Over 1,200 bike riders will come out to conquer “Bootyville.” This article will be great for all bike riders … Continue reading Identifying Opportunities
For this post I was asked to talk about Chapter 3 of Designing for Emotion, which talks about personality in design, and how online design should focus on user experience that imitates human to human interaction, not computer to human. It was fascinating to see how designed has use these same basic concepts for centuries, […]
This past week we were asked to read chapter 3 of Designing for Emotion. This chapter was about personality and adding personalities to your websites, apps or anything else media related. One thing I agreed with is from page 46 and reads, “Just as our personalities shift with the context of communication in real life, … Continue reading Personality Review
For the most recent assignment we were asked to make two direct mailers that would be “sent out” to two distinct audiences. I created one to be sent out to prospective high school students in private school and the second targets OU alumni. At first it was difficult to determine target audiences for these direct … Continue reading Looking Back
For this lesson, we were tasked with not only identifying stakeholders that we wanted to target with this campaign, but with also creating direct mailers to send to these stakeholders. These direct mailers were an attempt to help us achieve whatever our specific goal was for each stakeholder. For the most part, I’m okay with … Continue reading Project Two: Complete
