For the newsletter assignment, I was asked to create a piece for a fortune 500 company. I debated doing a company like Coca Cola because I know they do a lot of people-related work and corporate social responsibility and I thought I could get great images and stories with that human factor. Eventually, however, I […]
Chapter 4 in Designing for Emotion takes the previous exploration of personality was taken a step further with the concept of emotional engagement. The idea is that creating a personality in the first step to eliciting an emotional response, but next the interface must use the personality to interact with the user. This manifests itself […]
This week, we were assigned to design a newsletter. I actually had a lot of fun with this. I’m beginning to really like using indesign. I did have some problems at first with how to design it, but after a little research I found a couple designs to assist mine. The second pages probably will … Continue reading Newsletter
This week, we were assigned to read chapter 4, emotional engagement. One thing I agree was with the surprise. I totally agree that I enjoy a song much more when it surprises me on the radio opposed to when I played it. I thought I was the only one that felt that way. It makes … Continue reading Chapter 4, Emotional Engagement
So we’re starting on the newsletter in Pubs now and so far it’s been a very average experience. I remember putting together the newsletter from the first couple weeks of class and just copying a model, and that has been surprisingly helpful in formatting my own newsletter now. I chose Fannie Mae, a Fortune 500 … Continue reading Newsletter: Fannie Mae and the Philandering Female. →
My face when I looked at the quizzes on our PR Pubs page:
We have THREE quizzes left!
This week my public relations publications class was assigned to make a newsletter for a Fortune 500 company. I chose Ford! It proved to be an interesting task. I’ve never made a newsletter before, but I’ve definitely read plenty. I have always thought that the best ones have been engaging and have something in them … Continue reading “Newsletter Rough Draft & Reflection”
This week we read Chapter 4 in Designing for Emotion. Feel free to check out my reviews of chapter 1, chapter 2 and chapter 3! What I didn’t like about this chapter is that it didn’t specifically state how difficult it is in today’s version of the Internet to really ‘surprise’ anyone. We are CONSTANTLY … Continue reading “Chapter Four DFE Review”
For this lesson, we were asked to start on our newsletter project. I chose Nike as my Fortune 500 company because it’s one of my favorite brands for gym wear, shoes and comfy clothes. I did some research and of course, they have a “Nike News” page full of articles and stories I’ll be able to use. I completed my… Read more →
Agree Wufoo says that when you create emotionally engaged experiences, a marketing budget is no longer necessary. I agree with that thought because whats worth more is getting a reaction out of people spending a lot of money on them Also agree with anticipation, the author hold great power. ” To build excitement and soften […]
