In this chapter, the topic of Emotional Engagement was discussed. I agree with Walter that keeping visitors to sites interested and interactive will definitely increase visits and site sentiment. I really enjoyed the allusion to the Twitter movement and thought that was a clever way to gain interest and excitement for the new Twitter design. … Continue reading PR Pubs: Chapter 4 →
After scanning the Oklahoma City Thunder Facebook page, I found that they post very, very frequently, especially on game days. Sometimes, they were posting 5-10 times per game, and on off days, at least once. The content they put out is very informative, discussing player stats, game results, rankings, schedules, team events, promotions, etc. The … Continue reading PR Writing: Social Media Analysis →
Three important takeaways: MAIL: “monitor what is being said about your organization, analyze what you’ve heard, begin to interact with others on socialnetworking sites, and become a leader in the conversation.” Essentially what this is telling the reader is that giving information and nothing else on a company website is not enough. The company must … Continue reading PR Writing: Chapter 9 →
For this assignment I chose to use JKS Communications again. I used their Facebook page as reference of their social media presence. They are pretty present on their Facebook page. They usually generate around five post per day on the page. The content is typically literature related and they are in the form of links … Continue reading “PR WRITING: Social Media Case Study”
Chapter nine follows our theme for this week and deals with social media. Takeaway 1: Writing for the Web: It is important when writing for websites to keep everything short and concise. While I know that when I visit websites my attention span is short. However, for the copywriter it seems like that would be … Continue reading “PR WRITING: Chapter 9 Response”
The fourth chapter of this book is called “Emotional Engagement.” I agreed with Ch. 4 when it was talking about how a surprise can amplify our emotional responses and create a strong imprint in our memory. I agree because I know my brain works in this way; if I see something out of the ordinary … [Read more…]
For this next project we were told to create a newsletter for a fortune 500 company- I chose American Airlines. Here is my first draft of the newsletter, complete with four stories and headlines. It still needs work on formatting, citing, and writing captions and decks. I also still need to add in subheads for … [Read more…]
This week we were asked to read chapter 4 of Designing. One thing I disagreed with in this chapter is the element of surprise. While yes sometimes surprise is nice, if you are a person like me sometimes surprises get overwhelming. In the chapter it talks a lot about a website called Photojojo and […]
For the latest assignment, I was asked to create social media content using a website called Canva. I had to create a Facebook cover and post, a twitter cover and an instagram post. For my organization I chose Making HERstory, a local non-profit organization for Oklahoma City youth to learn about social justice issues. They […]
I am not surprised that PR writing has a lesson over social media. The last two semesters of school has shown me that social media isn’t just about posting pictures and your daily activities. I have realized how important social media actually is and the impact it can have individuals and organizations. With social media … Continue reading Social Media Analysis
