My second stakeholder would be the parents of the individuals I am targeting. They are going to be the ones to play a large role in deciding where their children go to college. My idea is to attract the parents of students with a diverse background. We want parents to feel like their child will … Continue reading Stakeholder →
University of Oklahoma Direct Mailer Gaylord College Direct Mailer I designed my first direct mailer for a very broad audience. It is meant to attract alumni and students of alumni, but it is broad enough to reach all high school age prospective students. I wanted to make my second one for a more narrowed audience, … Continue reading “Direct Mailer Reflection (Part II)”
This chapter focused on emotion and how it can effect design. The opening of the chapter discussed how emotion is the native language of all humans. It is the thing that binds us all together, and something we are all born knowing how to do. I found this to be something that sounds so basic, … Continue reading “Designing for Humans (Chapter 2)”
For this week in PR Pubs, we are asked to define our stakeholder for our direct mailer assignment.
Stakeholder:
17-19 years of age, ACT/SAT accepted, Income: 80,000
North American Males who have been accepted to OU
Prospective university athletes
High…
In my PR Publications class we are reading Designing for Emotion. In reading chapter 2 this week, Designing for Humans, we learn that humans are complex. Well, we knew that. But in this chapter it expresses the one common thing that is common to all humans that being, “We’re born ready to express pain, joy, … Continue reading “Designing for Emotion- Chapter 2”
This week in my PR writing class we were asked to build a media list related to our industry. My two local reporters who cover topics for my industry are Lacey Lett and Porsha Richardson. Two national reporters who cover are Jay Sekulow and Mike Emanuel. One nation industry-specific is publication The Impact Foundry http://www.impactfoundry.org/ One … Continue reading Media List
For our second direct mailer we were asked to pick a group that is directly related to our original stakeholder. My first direct mailer was meant to attract not only alumni, but their children as well, so I think I am going to steer slightly away from that for this assignment. Right now I am … Continue reading “Defining Another Stakeholder”
*Continuing from my last post (look below)* For my second stakeholder, I am reaching out to incoming freshmen OU girls who are looking into sorority life, 18 years of age, ACT/SAT accepted scores, income$100,000+, and in the Norman area. I am directing this direct mailer to girls interested in OU Panhellenic who have already been … Continue reading “Stakeholder numero dos”
Before Spring Break, we completed our first draft of our first direct mailer, which can be found by clicking here. There you can also find background information on the assignment! This week we completed our first draft of our second direct mailer, which is below. My first stakeholder was high school seniors, already accepted to … Continue reading “Direct Mailer Rough Drafts & Reflection”
Our PR Publications class read the second chapter of Designing for Emotion this week. Click here to check out my review of the first chapter. The second chapter of Designing for Emotion was intriguing. It discussed how design affects our emotions. I already thought that it was interesting about how emotions tie us all together, … Continue reading “Chapter Two DFE Review”
