For this assignment, my public relations publications course was instructed to define a second stakeholder for another OU Recruitment Services mailer. Since my last stakeholder was an actual student, I decided that this stakeholder would be the student’s parents/guardians. The complete overview of my stakeholder is the following: Parents/guardians of high school seniors who have … Continue reading “Stakeholder For Second Direct Mailer”
Hello Lovely Viewers, Coming back from Spring Break: At the end of Monday, it felt like I had not even gone on vacation. So, right back into the fray! This week we were assigned to develop our second stakeholder. Developing your second stakeholder based on the first stakeholder. My …
Takeaway 1: The first takeaway I have from this chapter is from the very first page. The examples of Hillary Clinton and David Beckham are interesting in contrast to public relations work. It was a realization that basically you are driving the media and new about your company. Therefore, what gets reported about it is … Continue reading “PUBLIC RELATIONS WRITING: Chapter 7 Response”
PUBLIC RELATIONS WRITING: Media List
LOCAL
Aaron Brilbeck
News 9
http://www.news9.com/story/31531014/state-lawmakers-debate-education-standards
Karl Torp
News 9
http://www.news9.com/story/31540688/oklahoma-city-public-schools-looking-at-charter-…
One thing in Chapter 3 of Designing for Emotion that I agreed with was on page 28 in the opening paragraph, “Through our personalities, we express the entire gamut of human emotion. Personality is the mysterious force that attracts us the certain people and repels us from others.” I think that the author did an … Continue reading Designing for Emotion Chapter 3
Well we are at the end of week 2 or 3 for our direct mailers and I finally have solid drafts of my two DMs. It’s been quite the process creating these but I’m pretty happy with how they turned out. My first stakeholder wass Dallas, TX high school seniors who meet the OU admission … [Read more…]
This week for part of our assignment we were asked to define another stakeholder for our direct mailers we are creating. But this time we have been asked to define a stakeholder that relates to our first stakeholder. Stakeholder #2 OU Alum, with senior in high school I decided to pick on OU alum, […]
For this week’s assignment, we were tasked with creating a second direct mailer. For this version, I wanted to target alumni. This is an important stakeholder within the OU community, seeing as we get a decent amount of funding from them each year.
For my second stakeholder in the direct mailer assignment for my public relations publications course I decided to focus on Gaylord College and target students who are entering the University of Oklahoma. The student should have some interest in journalism or degrees offered within Gaylord College. The statement should pinpoint these stakeholder as follows: 17-19 […]
For my second direct mailer in my public relations publications course I knew I wanted to do Gaylord College, but didn’t want it to be too wordy. I’ve found that most direct mailers have a large image with a catch phrase or headliner, so that’s what I was trying to accomplish.
