In my PR Publications class, we were asked to design a business card and letterhead for a company of our choice. It did not take me long before I decided I wanted to make them for the Dallas Cowboys. The hardest part was wrapping your mind around the assignments and choosing an overall theme and … Continue reading Letterhead Reflection
This week was the first time we were given the opportunity to jump into InDesign and Photoshop to design our business card for our chosen organization. When this project was assigned to the class I automatically assumed that it would be challenging and boy was I right. This is by far more frustrating I ever … Continue reading Business Card Reflection
I’m writing this post to try and destruct what I have learned from my research and brainstorming in order to visualize a new strategy for the Cowboys. By creating Pinterest boards for inspiring styles and moods that can appropriately communicate the message for the team and how to represent the organization. What kind of visual … Continue reading Competitor Strategy
Today the class was asked to create a Pinterest board and pin examples of a competitor’s visual strategies and compare them to our own chosen company. Professional sports have such large and dedicated fan bases that it is easy to spend hours looking at only three football teams branding and marketing so it was challenging … Continue reading Competitor Analysis
In my PR Publications course, we are designing a business card and letterhead for an organization of our choice, mine being the Dallas Cowboys. I chose the Cowboys because I have been able to volunteered and work for their public relations and marketing teams for the past year. For this assignment, I am analyzing the … Continue reading Analyzing the Dallas Cowboys
This week we were asked to create a direct mailer for each of our stakeholders. I enjoyed this assignment and felt that it was a good intro into photoshop. I realized that I like Indesign a lot more. I had to play around with photoshop more and watch videos to remember how to do certain … Continue reading “Direct Mailer Reflection”
http://www.prnewsonline.com/water-cooler/2015/09/14/4-news-writing-rules-to-craft-your-press-releases/ Title: 4 News Writing Rules to Craft Irresistible Press Releases By: Richard Brownell This article stressed the importance of appealing to journalists with your press releases. It four rules that will help ensure successful press releases: topicality, conflict, locality, and human interest. The article gives the rule of topicality because the subject manner of … Continue reading “PR WRITING: Press Release Advice”
This is my chart I filled out for the stakeholder matrix we did in class this week. Segmenting Stakeholders Matrix Prioritizing Stakeholders: Students who have graduated from undergrad ages 21-25 looking for a graduate school. By Attributes Definitive: Anyone who has completed undergrad, who is looking for a graduate school. Could be international too. […]
This week we had to read chapter 1 of Designing for Emotion. What is one thing in Chapter 1 that you agree with? I agreed that the web has become more personalized and user friendly there is an aim to keep people happy and do new things that people might like and keep them coming […]
For our new project we are designing a direct mailer for recruitment services for the University of Oklahoma. For this assignment we had to identify one of our stakeholders we want to target for this project. I think one of my stakeholders for the prospective student will be a recent grad who is between the […]
