This week in PR Publications, Lesson 3.2 we were asked to read Chapter 2 in Designing for Emotion. One statement that I did not agree with was on page 25, “Attractive things work better.” When something is brand new and shiny, you think that it is going to be so much better than what you … Continue reading Designing for Emotion Chapter 2
This week in PR Publications, Lesson 3.1 asked us to define stakeholders, create our stakeholder’s Segmenting Stakeholders Matrix, design our first draft of our direct mailer and to read Chapter 1 in Designing for Emotion. One statement that I agreed with in Chapter 1 was on page 6, “For a user’s needs to be met, … Continue reading Designing for Emotion Chapter 1
For our direct mailers, we were asked to create two different stakeholders. My first stakeholder helped to define my second stakeholder because hopefully my second stakeholder will be either parents or relatives who have graduated from OU and will be convincing their children or relatives apply to the university. Honestly, my drafts did not change! … Continue reading “Direct Mailers”
My three takeaways from chapter 8 were the different types of feature topics. Human interest are stories over people or organizations that are currently making efforts to improve the quality of life for others. Advice stories are exactly what they sounds like. They give readers tips and insight on how to lead a better lifestyle. … Continue reading Chapter 8 Reflection
Over the course of this big assignment, I have literally designed three and a half business cards and three letterheads. Between saving things the wrong way, computer crashes and a newly broken finger, you can imagine the distinct frustration I felt throughout this process. But here at the end of it all, I kind of … Continue reading Starbucks: A Headache →
For lesson three we will be creating two direct mailers on behalf of OU Recruitment Services to send to prospective students to encourage or give them resources to come to OU. To begin this project we brainstormed the two best possible groups of stakeholders to target our direct mailers to. After some research, analysis, and … [Read more…]
The assignment we are working on pubs right now includes developing a direct mailer to send to a target audience. I did not realize how specific target audiences could be until discussing it in class and looking through Facebook’s ad creator. Keeping that in mind, I tried to pull specifics of my own experience when I … Continue reading Defining the Stakeholder
So for our pr pubs class, we are moving on to creating direct mailers. For this, we are tasked with defining our stakeholder that will receive these mailers. We are targeting perspective students and attempting to recruit them to come to the university. Here are some ideas that I have come up with…. 16-18 years … Continue reading Defining a stakeholder
This week we were asked to revise and submit copies of our business card and letterhead. I feel as though I had a difficult time creating the business card because I had so many ideas that instead I just made it too simple and plain because I was not sure how to put my ideas … Continue reading Reflection
This week we were asked to “just keep swimming,” meaning that we were continuing on the business card and letterhead project we had started before. We were asked to complete a business card and letterhead for an organization. I previously chose the Regional Food Bank of Oklahoma, as I am a Marketing Intern there this … Continue reading “Reflection”
