Phew!! We have made it through the first project!! This whole process has been a very interesting adventure. Starting out, I was terrified that I would not be successful in this course because if I am being totally honest, Bootcamp Week scared me and seemed incredibly overwhelming. However, when I began to actually apply what … Continue reading “Just Keep Swimming”
With these past two weeks being part of our first big project, it was really exciting to start working and creating my first business card and letterhead for St. Jude Children’s Research Hospital. As a continuation of Lesson 2.1, this week we were asked to design a letterhead through InDesign for our organization. We were … Continue reading Letterhead Reflection
For the final task this week we were asked to go ahead and take all of our research, ideas, and planning and turn it into a business card draft on InDesign. I was excited to start putting the business card together because we finally got to use all the things we learned and watched last week … [Read more…]
Visual language. A phrase that really tripped me up at first but, it got me thinking. What did I want people to take away from my card? Why is it necessary? What will make it stand out? Originally, I had the idea of producing a visually driven business card. I wanted the logo to be placed … Continue reading My Communications Strategy
This past week we worked on business cards for the first time and I have to say, I am a fan. We were supposed to research an organization, find its competitors and its strengths and create a business card. At first, I was a little confused about the assignment, mainly because it took me a little … Continue reading The First of Many Business Cards
For the Alpha Omicron chapter of Kappa Alpha Theta’s visual messaging, I want to portray a modern idea of college women and move away from the floral, frilly messaging. I want clean, minimalistic design that represents the classical history behind greek organizations, Theta to be specific. When i think of what this looks like visually, I […]
While creating my business card for Starbucks I realized several things: This brand is so well recognized that I can NOT screw this up. They have three colors in their color scheme allowing for very little room on the creative spectrum color wise. I have absolutely no idea why they are sticking to white business … Continue reading Starbucks: My Business Card Nightmare →
Starbucks as a brand has very strong brand management, international brand recognition, public relations and advertising. However, there are always things that can be done to improve and expand a brand. My recommendation and communications strategy moving forward is to maintain the high-level of branding and brand management that Starbucks already upholds, with an added … Continue reading Starbucks: Communications Strategy →
In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Neiman Marcus because they are a fashion company that started in Dallas where I’m from and I love shopping there. For this assignment, I’m analyzing the state of the current organization’s resources, … Continue reading Neiman Marcus Analysis →
