Tom Shoes I chose the shoe brand TOMS. A lot of people are surprised to find out that this brand is considered a non profit organization. For every pair of Toms shoes sold, another pair of shoes are given to someone in need. So, let’s start researching and see what we can find out! … Continue reading Audience Profile
As I work on to create letterhead and a business card for my client Kappa Alpha Theta, I am looking to define their values, attitudes, and mission. As a sorority for collegiate women, Kappa Alpha Theta provides a sisterhood for it’s members to develop it’s members in four major areas: intellectual curiosity, leadership potential, commitment to […]
How does your organization differ from its competitors? The Thunder differs from other teams (i.e. the Dallas Mavericks, Miami Heat, Cavs etc.) because just being placed in a city like Oklahoma City adds a different flavor to the team. Instead of being a big, mysterious, famous entity, the team seems more like family to it’s … Continue reading PR Pubs: Competitor Analysis →
For the second part of this assignment we were asked to look at a major competitor for our organization and discover how the two differ. I created a Pinterest Board called “JMC 3433: Competitor Analysis” to analyze how the other company markets and brands their organization. Which is you click this link it will take […]
This week in our PR publication class we were asked to find an organization we were interested in, locate their logo, analyze the organization, their competitors, make a strategy and began building a business card or letterhead for the organization. When I began this assignment I had no idea what organization to do, so I […]
By Christy Montenegro Well, first of all…. I don’t think I’m an InDesign person, I’ve never done any work on it like I have with Photoshop so it ends up being very time consuming trying to keep up with all the steps. I guess part of that is my fault because I really need to give myself more time since… Read more →
For the communication strategy there are tons of things to consider. Cosmopolitan is already so well established, and they have such a unique eye so how can that be improved? Images should be type driven because I don’t want to alter Cosmopolitan’s brand or make it look sloppy compared to their clean nature. The key […]
Compared to other publications within the industry, Cosmopolitan’s main focus is to empower women. While they cover a vast variety of subjects and topics in their monthly issues they still have one common purpose: to encourage women to be themselves. While other publications may have inspiring articles, Comsopolitan’s website Cosmpolitan.com has multiple articles per day […]
In my public relations publications class we are currently researching a company of our choice, as well as the background on the company to create a business card for the organization. I chose Cosmopolitan magazine after interning there this past summer in the accessories closet. I truly enjoy the brands statement and outlook on choosing […]
By Christy Montenegro Message- neat, clean, modern, quality oriented, up to date but can accommodate all needs. Language- simplified to the max but right to the point. Visuals- company logo and only necessary contact information. Idea: same color scheme- black, red & white but the black background will be matte with the shiny red of the logo and white… Read more →
