PR PUBLICATIONS: Building a Communications Strategy

https://www.pinterest.com/gabbygabycraby/mood-board/ https://www.pinterest.com/gabbygabycraby/inspiration/ This post is a brainstorming activity for my public relations publications course. The language needs to be relaxed, yet professional and fun. Make use of language that is fresh and young but still crisp. The symbols I feel should play into what I found on Pinterest and stay image driven. These images must … Continue reading “PR PUBLICATIONS: Building a Communications Strategy”

Competitor Analysis

https://www.pinterest.com/maddieemilyyy/jmc-3433-competitor-analysis/ I focused primarily on the philanthropies of each individual sorority used in the Pinterest board when analyzing Delta Gamma’a Competitors. A sorority’s philanthropy is usually one of the most publicized and talked about aspects of the organization, and therefore I felt it would be represent the competitors. Delta Gamma is one of the few … Continue reading “Competitor Analysis”

How LUSH Differs Compared to the Other Guys

Hello Lovely Viewers, As a recap of my last post: LUSH’s main competitors are The Body Shop and Origins. I also summarized the similarities between all three companies. In this post, I’ll go over how LUSH differs between its main competitors. First off, LUSH creates all it’s product by hand and puts stickers of the …

Organization Research

For my PR Publications course we are designing for an organization of our choice a letterhead and business card. I choose the sorority Delta Gamma as I have been involved with it since my freshman year of college. For this particular assignment we are to analyze the current state of the organization (i.e. the organization’s … Continue reading “Organization Research”

PR PUBLICATIONS: Competitor Analysis

http://gabrielleclaxton11.oucreate.com/pr-publications/pr-publications-competitor-analysis/ This post focuses on the brand I chose, the Hard Rock and the kinds of competitors they find in their market. The Hard Rock is known for its edgy style and fun experiences. They continue to offer guests those accommodations because they continue to thrive upon keeping the rock and roll spirit alive in … Continue reading “PR PUBLICATIONS: Competitor Analysis”

PR PUBLICATIONS: Analyzing your Organization

This week my public relations publications class is exploring how to design a business card and a letterhead. We are choosing an organization we prefer and design the letterhead and business card based off that. I chose the Hard Rock Hotel and Casino franchise. For this particular exercise we are assessing the state the company … Continue reading “PR PUBLICATIONS: Analyzing your Organization”

Typesetting

This week we were asked to recreate a file on InDesign by looking at it, and only being given the details on font types. We were given the font type, sizes and spacing apart, but that was it. We had to create different lines, paragraphs, headlines, cutlines and more. At first, I thought it would […]

Pick an organization and sell your soul!

Hello Lovely Viewers, For this week, we needed to pick out an organization that holds high interest for us as individuals, so we can create a business card and a letterhead for said organization. So the organization I chose – DRUM ROLL PLEASE LUSH is an organic, cosmetic retail store that uses fresh fruits, vegetation, and …

Prototyping

I think the key to the success so far in the OKC Thunder branding has been the visuals, so I will mainly focus on that. I am going to focus on putting Oklahoma themed images based on the OKC thunder into the final work. I really want to convey the Oklahoma pride with the images. … Continue reading Prototyping

Competitor Analysis

Sprinkles is a recognized cupcake brand thanks to the TV show “Cupcake Wars”, in which one of the judges is the creator of Sprinkles.This cupcake shop is the first of its kind and has a very defined image it… Continue Reading →

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