After creating my pinterest board and doing more research I am ready to start brainstorming. Hopefully by brainstorming I can get a more clear vision of what direction I want to take the organization. image driven Images are easy for a costumer to consume, the term a picture is worth a thousand words in this […]
I love working with images so I think this is going to be the fun part of the process! Pictures can say so much and with a world full of people who only pay attention for a short amount of time, visual language is important. The type of visual language I plan to use are … Continue reading Communication Strategy
Before I start designing my business card for Topgolf, I was asked to brainstorm these design element questions first: What kind of visual language will you use? Will the visuals be type or image driven? What do the type and images need to mean? What connotations do they need to have? Visualize your business card, what … Continue reading “Communications Strategy”
For the second portion of this assignment we were asked to create a Pinterest board to analyze the how our company’s competitors market their brand. I did so by creating a Pinterest board named “JMC 3433 Competitor Analysis.” I then added images of advertising done by my competitors. https://www.pinterest.com/elizabethw3202/jmc-3433-competitor-analysis/ Midnight Offroad plans on adding a … Continue reading Research (2)
Personally, I think Topgolf is more popular than Dave & Busters and HeyDay. There are a lot of things to do that are sports entertainment related in OKC. When you live in a city with a popular basketball team and baseball team other places like Topgolf have to compete. Topgolf has an advantage of being … Continue reading “Competitor Analysis”
This week in my PR Publications class we were asked to choose an organization we were interested in, we will then be designing a business-card and letterhead for that organization. I chose to use my brother’s new and upcoming business in Durant, Oklahoma called “Midnight Offroad.” After considering different organizations, I felt this would be … Continue reading Research
Being asked to make a business card with very little specific direction or guidelines leaves a lot of decisions up to me. I have the attention span of a five year old child (ask anyone), and that translates into ideas and trying to put them on paper. I had about a million ideas flash through … Continue reading “Reflection”
For this assignment, my public relations publications course was asked to create a business card for a business of our choice. It was a great experience! It was my first time working in InDesign with a blank slate. I was excited to get going. Once I started, I realized that it would take a lot … Continue reading “Business Card First Draft”
Let me preface this post by saying I love Pinterest. Visuals and graphic design are my favorite aspects of marketing and public relations, so visual research and inspiration are tasks that I really enjoy. In researching other sororities graphics and aesthetics on Pinterest, I see a lot of similarities. Many of the houses are […]
Today in class we discussed how PR can be present all over the media. We looked at websites and the OU daily newspaper and analyzed the different parts of it. I noticed that most of the articles portrayed bad PR to the organizations. We also discussed how race is present in the media and is … Continue reading “PR Writing”
