Defining the Stakeholder
For this week, we were asked to brainstorm potential stakeholders who we will later design direct mailers for. Naturally, the…
Reflection – Direct Mailer and Segmenting Stakeholder Matrix
In my PR pubs class this past week, we were asked to make a direct mailer and do a Segmenting Stakeholder Matrix. It was a lot of fun and I learned a lot. I believe that I responded very well to the segmenting stakeholder matrix, but due to the snow day I wasn’t able to […]
Stakeholder
In my PR pubs class, we have been asked to create a segmenting stakeholder matrix. However, before I can do that I have to designate a stakeholder. I have decided to make my stakeholder a north Texas high school student who is 17 to 18 years old and is planning on attending college. The message […]
direct mailer reflection
Segmenting Stakeholders Matrix Prioritizing Stakeholders: Texas, high-school seniors (17-18) who have been accepted to OU By Attributes Definitive: Texas, high-school seniors who have been accepted to OU but have not committedExpectant – Dominant: Texas seniors with correlations to the university whether OU alumni as parents, relatives or friendsDependent: OU, they rely on Texas graduates for […]
Happy Snow Day!
Today in Norman, Oklahoma we have a snow day! Therefore I do not have access to the Gaylord College computer labs. Although my photoshop draft of my direct mailer is not completed due to the weather, I am going to reflect on what I have done thus far. This week in PR pubs we have … Continue reading Happy Snow Day! →
Defining my Stakeholder
This week in my PR publication class we began working in Adobe Photoshop designing direct mailers for OU Recruitment Services. To begin the project, we first identified the stakeholder in which we wanted to target. I decided that I wanted to target two different groups of students. First, the group of students who are looking … Continue reading Defining my Stakeholder →
Matrix Reflection
After a snow day this week, we were not able to complete an assignment where we drafted our first direct mailer. Mine would have been targeted at National Merit Scholars and accented the wonderful scholarship opportunities OU has to offer as well as the diverse programs like study abroad that set us apart from other […]
Frozen: PR Pubs Edition
Do you want to build a snowman direct mailer? This week, my PR Publications class had me do some research on stakeholders for a few direct mailers that I will be doing for OU Recruitment Services. Unfortunately, the mailer will not be able to be unveiled until next week. Thanks D-Bo and Oklahoma weather. On the … Continue reading Frozen: PR Pubs Edition
Come One, Come All– There’s a Place for yOU
For this reflection, I’m going to be discussing my experience with identifying and segmenting my stakeholder, as well as analyzing my initial design for the direct mailer. I decided to make my stakeholder relatively more specific as I worked on the segmenting stakeholders matrix– I wanted to target girls specifically, instead…
We have a place for yOU!
The curious case of potential stakeholders. For this assignment, I was faced with the task of designing a direct mailer for a specific group of stakeholders I had to identify on my own. I immediately decided I wanted to focus on high school students who had already been accepted by…
