This week in PR Pubs class, we were assigned to create a direct mailer for OU’s recruitment services. I’m not going to lie, I was kind of nervous about this assignment because even though I somewhat had gotten the hang of using InDesign that was definitely not the case with Photoshop. However, once I got started […]
For my direct-mailer I want to specifically target: -young women -between the ages of 16-19 -living in rural or smaller cities -have qualifying GPA and ACT scores -has an interest in being in the Gaylord College of Journalism and Mass Communication These are a few of the categories that I fell into during high school. […]
This week for my PR Publications class I am working on a project in which I will complete two direct mailers for OU Recruitment Services. My first task in this project is to think of a stakeholder that interests me. I was involved with theatre in high school, but I didn’t see a lot of … Continue reading My Stakeholder
This week we were asked to work with Adobe Photoshop to create two different direct mailers that reached out to two different stakeholders. Based on my previous post, I decided on reaching out to females from the ages of 17-18 that have already been accepted into OU and recent college graduates. However, instead of reaching … Continue reading Reflection
This week in PR Publications we are focusing on Photoshop. Our last project, the business card and letterhead, were created using InDesign. So, for our second project we will be using Photoshop exclusively. Our second project is to create two direct mailers for OU Recruitment Services for two different stakeholders. The first section of the…
This week in my PR Publications class I was asked to create a Stakeholder Segmentation Matrix and then design a direct mailer for OU Recruitment Services targeted at my stakeholder. I had never completed a Stakeholder Segmentation Matrix before, and I was initially very confused about what I was being asked to do. I decided … Continue reading Reflection
In my PR Publications class we were asked to read and understand publics and stakeholders. We were informed that we will be working with Photoshop for this portion of our lesson. The client we will be designing for is The University of Oklahoma’s Recruitment Services. Our objective is to create two direct mailers for Recruitment Services that … Continue reading Defining My Stakeholder →
In PR Publications, we are turning a new page. Photoshop will now be the new tool opposed to InDesign. We will be creating two different direct mailers. Each direct mailer is tailored to a certain stakeholder that is related with OU Recruitment Services. So, who does OU target? Who should I target? What stakeholder can […]
We are beginning our next task and it’s already tugging at the heart strings. We have been asked to create a direct mailer for OU Recruitment Services and direct it toward one stakeholder, a prospective student. Macy McBride is an 18 year old senior at Skyline High School in Dallas, TX. She is involved in […]
This week in my PR Pubs class, we’re designing direct mailers (physical mail) for specific target publics. We’re pretending to be members of the OU recruitment team, identifying one specific public that might be interested in attending OU. My statement, which pinpoints my selected target public, is this: High school seniors, Dallas, Income: $100,000+. I […]
