Stakeholder
High school students
Ages 17-19
Already accepted into OU. Boomer.
Provide knowledge on Greek Life
Encourage them to look into joining the Greek Community.
Target both males and females.
Direct Mailer: OU Recruitment Services – Reflection
Hello again! In my PR publications class, I have been hard at work this past week designing a direct mailer for OU Recruitment Services. I have a first draft of my design, and I would love some feedback! First off, let’s take a minute and refresh who the stakeholder is for this mailer: PRPubs Stakeholder. As … Continue reading Direct Mailer: OU Recruitment Services – Reflection
Direct Mailer: OU Recruitment Services
Hello again! This week I have been assigned a new project in my PR Publications class: I have been tasked with creating two direct mailers for OU Recruitment Services. My first objective is to define my stakeholder – the intended recipient of the direct mailer. As a combination of my two majors, Public Relations and … Continue reading Direct Mailer: OU Recruitment Services
Reflection | Week Eight
For the direct mailer, I segmented my stakeholder analysis to focus on incoming University of Oklahoma students open to enrolling in Gaylord College. Through a Stakeholders Matrix, I pinpointed specific values and trends to inform my mailer design and messaging.
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Matrix
1. What were you asked to do? For this assignment, we were asked to create a Prospective Student Matrix for our client we are sending our information to. 2. How did you respond to what you were asked to do? We had already made a detailed list of who we wanted to send our direct mailer […]
Direct Mailer Stakeholder: Defined
Moving forward in my publications course, I’ve begun to define a stakeholder and design a direct mailer for the University of Oklahoma’s recruitment efforts. I hope this project will present an opportunity to flex my audience targeting muscules and succinctly
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Week 7 Reflection
This week has not been my favorite week, in terms of PR Pubs or anything else. In the reflection post I’m presently writing, we were asked to talk about our segmentation matrix for the stakeholder we selected as well as the first draft of our first direct mailer. Because campus was closed today I do not […]
Reflection
This week in PR Publications, we were asked to create a Segmenting-Stakeholders-Matrix in order to begin creating direct mailers for OU Recruitment Services. We were then asked to create a draft of a direct mailer based on the stakeholder information we had obtained throughout the week using Photoshop, but unfortunately, OU had a snow day, which resulted […]
Stakeholder
This week in my PR Publications class, we were asked to begin the process of creating direct mailers for OU Recruitment Services using Adobe Photoshop. In order to succeed in creating direct mailers for prospective students, I needed to identify and define the stakeholders that I wanted to target: -High school junior or senior students who […]
Reflection of Direct Mailer Assignment
This week in class we were asked to reflect on what we have been working on over the past several days. We were to create a Segmenting Stakeholders Matrix – Mailers in order to really think about the direct mailers we were creating from the perspective of the stakeholder. After this we were asked to […]
