For my Public Relations Publications class I was asked to complete a competitor analysis of all the major competitors to the OKC All Sports Association. When comparing OKC All Sports to their major competitors such as KC Sports Commission and CLE Sports Commission, OKC All Sports differs in many ways. KC and CLE are extremely … Continue reading Competitor Analysis
For my most recent PR publications assignment, I was asked to design a business card for a company of my choice. When I heard about this assignment, I thought that it might be kind of intimidating. As I said in my last reflection, I’m not very good with visual creativity and I wasn’t sure how I … Continue reading Reflection
For my PR publications class, I have been assigned to use my newly acquired design…
Since I will be designing a business card, I need to think about how I’m going to communicate via images and text. So I want the language to be simple and clean, nothing cluttered. However, the visuals will be type driven rather than image driven. They should try to convey the honesty of the company … Continue reading Building a Communication Strategy
For the second part of my research regarding Phillips 66 I took a little bit deeper look into the company. This is what I noticed. This company differs from other oil and natural gas companies because it is focused on taking care of the environment, its publics, and its employees. Phillips 66 is highly involved … Continue reading Research 2
For my PR Publications assignment for designing a business card, I have decided to choose Phillips 66 for my project. You may ask why that is, but I have good reason. Phillips 66 is a downstream an energy manufacturing and logistics company. As far as oil goes, they are considered a “downstream” company. This means … Continue reading Research
This week in my Public Relations Publications class we are designing a business card and letterhead for an organization of choice. I chose the Oklahoma City All Sports Association because I am currently working as an intern for this organization. For this assignment, I;m analyzing the state of the current organization’s resources, processes, and values … Continue reading Analyzing My Organization
For this assignment, we were asked to create a business card for an organization of our choice. Since I am the social media director for The Odyssey, I chose to use it for this project. We were then asked to research our organization’s competitors, which for The Odyssey are BuzzFeed and Elite Daily. After researching the company’s competitors, I had a good understanding of what makes my online publication different from the others. We were then asked to create an inspiration board and a mood board on Pinterest to get ideas about how we wanted our business card to look. This definitely helped me to get more creative than just doing the basics for my design. When I began creating my business card, it was harder than I thought. The Odyssey’s website Read More …
The Odyssey is a very sleek and contemporary company, with design being very clean lines and minimal color.
Black and white, sometimes orange
White background
Black text
Simple, sleek design
No unnecessary designs or images
Basic, sans serif font
To …
The Odyssey’s website is different from that of BuzzFeed and Elite Daily in both looks and organization. The homepage of The Odyssey is very sleek and clean looking with mainly white and black, while BuzzFeed’s is very messy looking with bold colors. Elite Daily is somewhat clean looking, but still has a lot of content on it’s homepage. The Odyssey is organized with 9 different categories, while BuzzFeed has more than 30. Elite Daily has 12 categories, but they also have other types of pages such as “Change Our World” and “Love Hurts.” What really makes The Odyssey different from its competitors is that the majority of the articles are focused towards college students, and therefore choose topics that they will be interested in. While BuzzFeed and Elite Daily do this as Read More …
