Communications Strategy

For my communications strategy, I want to make sure the visual language I use ties into Oklahoma and the idea of sticking to your roots and keeping it local. I’d like the visuals to be image driven by including the shape of the state in some way and maybe using roots like from a tree […]

Ideating

In my public relations publications class, I am working to create a business card that accurately portrays the ideas of a company. I am doing my business card for BOK Center Special Events in Tulsa because this is where I interned this summer. I think that it is important to use visual language that portrays … Continue reading Ideating

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Research

After a long process of learning the awesome but time-consuming tools of InDesign and Photoshop, it is time to take it to the next level. My PR Publications class now has a new challenge to put our recently learned skills to the test. The task is to choose an organization we are affiliated with in … Continue reading Research →

Research 

For my Public Relations Publications class at OU, our assignment was to pick a company we would want to work for and design them a company business card and letterhead. For my company, I chose Edelman. Edelman is a public relations firm in New York City that specializes in entertainment, sports, and healthcare. I chose … Continue reading Research 

Communication Strategy

 What kind of visual language will you use? Language that appears universal and refined.  Will the visuals be type or image driven? Image driven. What do the type and images need to mean? The need to accurately represent KGOU as an organization and include elements of diversity and worldliness. What connotations do they need to have?   […]

Competitor Analysis

After researching news stations around the OKC and Norman area, I found that KTOK and KOKC are the most relevant competitors for KGOU. For this assignment, I’m analyzing the  differences between KGOU and its competitors. 1. How does your organization differ from its competitors? KGOU differs from the competitors in two major ways. First, both […]

Organizational Research

In my Public Relations Publications class, we are starting a project on designing and printing a business card and letterhead for an organization. I chose KGOU because I have have worked for them since January 2015 and I currently produce their community events calendar. For this assignment, I’m analyzing KGOU’s mission, competitors and main values […]

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