For my Public Relations Publications class, we were asked to create a business card using Adobe Photoshop and Adobe InDesign. We used Pinterest boards to create inspiration and direction. I was excited to begin my first real project in the class because there is a fun feeling about creating the first project in these programs. … Continue reading Business Card Draft Reflection
After completing Lesson 2.1 which consisted of creating Pinterest mood/inspiration boards, conducting research and designing the beginning elements of a business card, here are my reflections. 1. How did you respond to what you were asked to do? I enjoyed doing research and thinking creatively when creating the Pinterest boards. I found it sort of […]
This week in PR pubs we were asked to complete the first stages of designing a business card and letterhead for a company. I chose Lululemon as the brand I would design for. The first steps included some research on the company and its competitors. The research ended up being easier than … Continue reading Reflection
This post will consist of a list of brainstormed ideas for my Lululemon business card and letterhead. Fun and active Red logo Content on the back Outdoorsy/adventurous images becoming more in touch with the Earth/outdoors portraying what makes up healthy lifestyles Simple fonts for readability My ideas came from various sources, one being Pinterest. I … Continue reading Communication Strategy
KIND Snacks messaging should revolve around being transparent, healthy, kind, and fun. The business card needs to be professional, yet appeal to whoever is reading the card that KIND is a fun and kind company. Focus on type with little graphics, except logos and divider lines KIND logo in top corner “Do the KIND thing”…
Along with the general research of a company of choice (mine being Lululemon) we were also asked to analyze the competition of our brand. During this process we were guided with the following questions: How does your organization differ from its competitors? How should your organization’s image and message differ from its competitors? Some of … Continue reading Competitor Analysis
This week we were asked to create a business card for a company we have an interest in. Before actually constructing the business card, we were asked to perform several research methods. First, we had to research the company we chose to find out its mission statement and core values. Second, we were asked to […]
For a competitor analysis, I chose to use Clif Bar as an example. Clif is an increasing competitor for KIND Snacks and has many similar product lines. KIND differs from Clif because they only use ingredients you can see and pronounce, and prides itself in being transparent. You’ll notice that KIND’s flavors are named after…
When thinking about how I want my business card to look and the message I want it to convey, I have come up with a variety of things I think it is important to include in the business card: Front of Business card: Scottish Rite Hospital logo in the middle of the left side of […]
For the competitor analysis section of my PR Publications assignment, I chose to evaluate the Children’s Medical Center in Dallas, Texas. I chose the Children’s Medical Center because they treat the same age group that the Texas Scottish Rite Hospital treats. Scottish Rite Hospital differs from its competitors in that it only treats children with […]
