Research

In my PR Publications course, we are designing a business card/letterhead for one of our favorite organizations. For my project, I chose to do The University of Oklahoma’s 2016 “Relay For Life” event. I chose this organization because I have served on its PR executive committee for the past two years. In this particular step … Continue reading Research →

Research Part 2

So for my work for Kathleen Nichols DDS, I created a competitive analysis board on Pinterest. By doing this I identified several areas where Kathleen Nichols DDS is ahead, in […]

Research

For my PR publications course we are designing a business card and letterhead for a business of our choice. I chose to make this print material for the dental office, Kathleen […]

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Competitor Analysis

I created a Pinterest board that shows some of Alpha Chi Omega’s promotional materials. Mostly these are created for social media but there are other formats where these patterns and graphics are located. Alpha Chi Omega does a great job of incorporating … Continue reading →

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Analyzing Alpha Chi Omega

For this lesson in PR Publications, we are working with an organization of our choice and analyzing factors including mission, competitors and core values. I am passionate about my sorority especially because I am highly involved in it. Alpha Chi … Continue reading →

Research

For the next assignment in PR Publications, we will be creating a business card and letterhead for an organization of our choosing. Since I am the Social Media Director for The Odyssey at Oklahoma, I chose to make one for them. The Odyssey is a national online publication, with many branches at college campuses across the United States. The main objective of the company is to publish articles that appeal to college students with multiple interests and characteristics. Although the majority of the writers are affiliated with Greek students, the subjects of the articles relate to everyone. The main competitors of The Odyssey are other online publications such as Buzz Feed and Elite Daily. Both of these are commonly shared on Facebook, just like The Odyssey. Buzz Feed articles discuss Read More …

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